Lighting-Senior/Segment Marketing Manager-53932
飞利浦(中国)投资有限公司 Philips (China) Investment Co.,Ltd.
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2013-12-05
- 工作地点:上海
- 招聘人数:若干
- 工作经验:一年以上
- 语言要求:英语良好
普通话良好 - 职位类别:市场/营销/拓展经理
职位描述
Key areas of accountability
a. To build up segment marketing plan for China based on deep understanding of the segment and its value chain
b. To create and implement segment marketing activities & campaigns in China including all marcom supporting materials necessary
c. To develop innovation programs for the segment in China based on market trends & requirements. Those new propositions should be built up together with service managers, product managers and sales teams based on strong market insights
d. To set up AOP plan for the segment based on strategic plan
e. To track local competition and keep local organization constantly aware of market developments
f. To support sales teams to search and develop new customers based on strong market intelligence data. Support those sales team to achieve sales growth and maintain long-term relationship with their key customers
g. To plan and implement engagement activities, such as seminars, trainings, lighting club programs, and etc. within budget, in order to support Philips awareness in the market and stimulate sales growth
h. To build and maintain close relations with lighting experts, specifiers, consultants, designers as a method to explore any potential sales opportunities and strengthen Philips leadership in the market
Key Performance Indicators
· Segment market share evolution
· Net Promoter Score per key customer group
· Marketing spend
· New categories growth: LED & Controls
Required Skills & Experience
-Strong Marketing background (must)
-Experience and knowledge in smart city is preferred
-Strong leadership skills
-Strong communication & language skills (English & Chinese)
-Strong presentation skills
公司介绍
飞利浦公司总部位于荷兰,2021年销售额达172亿欧元,在全球拥有大约78,000名员工,销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。
在飞利浦,每一个人,都至关重要。这是我们始终坚持的信念。在飞利浦,你将用数字化驱动有意义的创新,积极影响自己与数十亿人的生活,践行改善人类生活的使命。我们全心营造多元包容的工作环境,平等互助的工作氛围,让你的独特之处得到充分尊重和欣赏,鼓励你释放真我,以梦为马,不负韶华。本着 “立足中国,辐射全球” 的理念,我们通过布局广泛的业务线,为你带来广阔的平台、丰富的学习资源、多样的内部发展机会,助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。
创美好,做真我,迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。
联系方式
- Email:ruby.chen@philips.com
- 公司地址:上海市静安区灵石路718号A1栋 (邮编:200233)
- 电话:13774217703