长沙招聘

Position
Category Leader
No of Positions
1
Work Location
Based in Shanghai
Roles & Responsibilities
· Owns consumer insights for category
· Coordinates and reviews consumer research to drive insights
· Reviews shopper insights generated by SO/BU MMs
· Owns long-term vision and 3-year strategy for the category
· Sets comprehensive strategy (covering full portfolio, all 4 Ps) and identifies adjacent white spaces and acquisition/alliance targets
· Owns the product/proposition roadmap which feeds into the AOP
· Drives development of product and non-product propositions
· Assesses business cases for each proposition
· Owns category VPH until phase-out
· Owns the development budget for the category
· Leads the cross-functional matrix for cross-functional decision making (T&D, Design, Quality, Supply, Marcom)
· Manages the category focus on M&A activities
· Approves marketing strategy for propositions
· Coordinates marketing approach and objectives; aligns with BU MMs and lead SOs, if applicable
· Approves pricing strategy
· Approves menu of communication vehicles; ensures integrated communications briefing
· Approves channel guidelines
· Additional Category Leader responsibilities
· Trains and coaches Directors Consumer Marketing
· Active participant in CL Consumer Marketing Management team
· External representative of category
Requirements:
· Min. 12 years of (inter)national marketing experience
· University level with Business/Strategic Marketing direction
· Preferably MBA
· SO/sales experience required
· Experience with product market introductions
· Background in fast moving or durable good business
· Leadership – team management experience
· Work experience in multinational environment with strong personal communication skills
· Able to write and execute marketing plans
· Understands Consumer Insights and VPH development

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。