Senior Product Manager-Kerastase
欧莱雅(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-11-06
- 工作地点:上海
- 招聘人数:若干
- 职位类别:产品/品牌经理
职位描述
Key job accountabilities:
To contribute to the growth of the brand portfolio on his / her market, by driving new product launches and
pushing growth on pillar products through promotional and advertising excellence for a specific product group.
· Manage product portfolio to contribute to brand development
· Implement new product launches
· Contribute to local adaptation of advertising creative material; analyse media recommendations
· Implement promotions and ensure implementation of trade marketing plan
· Listen to and develop a deep understanding of consumers ; develop insights, give feedback and recommendations on DMI paniers
· Analyse data on product segment/category to make recommendations to management
· Manage PPP budget for group of products and highlight issues
· Interact effectively with other departments (sales, logistics, training departments…) to support marketing objectives
· Develop and manage the team. Ensure development and continuity of team expertise and know-how
Technical & Professional competencies required:
· In-depth sensitivity to our métier
· In-depth knowledge of products/category
· Research and market data analysis
· Knowledge of local retail dynamics and environment
· Knowledge of competitors, markets trends and consumers
· Financial knowledge (P&L, Cost of Goods, sales forecasts)
· Media planning knowledge
· Ability to adapt advertising creative material
· Fluent English and Chinese
· Knowledge of the brand
我们对外发布的全部职位信息将不会受品牌局限,我们将根据您的个性和之前的工作经验在欧莱雅(中国)有限公司中选择最合适的职位机会来发展您今后的职业生涯。
欢迎您通过欧莱雅在线招聘系统搜索并申请您感兴趣的职位(https://careers.peopleclick.com/careerscp/client_thebodyshop/loreal_ext/ZH_CN/search.do),我们将优先对通过该系统申请的应聘者进行筛选。您的个人信息将会被保存在欧莱雅集团全球数据库中,一旦您的个人履历符合我们当前的职位需求,我们将会在第一时间与您取得联系。谢谢!
公司介绍
创立于1909年的欧莱雅集团,是全球***的化妆品集团。于1997年进入中国市场,经过19年快速、稳健、持续的增长,欧莱雅已成为中国化妆品市场的翘楚,并在多个细分市场位居***,包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海,有超过4400名员工。目前在中国拥有一个研发和创新中心,一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email:shailyn.wang@loreal.com
- 公司地址:湖北省宜昌市西陵经济开发区西湖路18号 (邮编:204000)