长沙招聘

Summary Description
· Proposition & product definition based on CO’s input, Povos input, market trends and consumer insights consumer for Philips branded products coming from Povos:
· Communicate & align with CO’s regarding key ingredients for successful product portfolio & roadmap: country wishes, local competition, desired price points, etc.
· Collaborate with Povos to embed country’s wishes together with market trends & terchnical innovation potential into an insightful & feasible product roadmap (through Povos or OEM sourced).
· Co-develop with Povos sub-category vision & mid to long term roadmap strongly leveraging input coming from the CO’s
· Be linking pin between Povos and Philips for project development: linking Povos & Philips experts to cross-leverage expertise


Organizational Context
· Manager Consumer Marketing reports to the Director Consumer Marketing KA China
· Manager Consumer Marketing is sub-category-dedicated and works within Povos, being the linking pin to the CO’s for the Povos community (but mainly the IPL)
· Closely works together with the Sr CMM Povos (Rice Cookers, electric Pressure Cookers and Induction Cookers beyond China will be split across 2 roles)

Key Areas of Responsibility
· Owns consumer insights for category
– Proposes, analyzes, summarizes, and catalogs consumer research to drive insights
– Collects shopper insights generated by CO MMs
· Helps in Development of the long-term vision and 3-year strategy for the category
– Supports the development of comprehensive strategy (covering full portfolio, all 4 Ps) and identifies adjacent white spaces and acquisition/alliance targets
– Helps create and assess the product/proposition roadmap
· Develops product and non-product propositions
– Builds business cases for each proposition
– Owns VPH of products in scope until phase-out; translates VPH into commercial brief to drive across functional teams
– Owns the development budget per proposition
– Manages the cross-functional matrix during proposition development (T&D, Design, Quality, Supply, Marcom), reaching out to Philips organisation where needed
· Develops marketing strategy for propositions
– Per proposition, defines marketing approach and objectives (and aligns with BU MMs and lead SOs, if applicable)
– Proposes pricing strategy
– Outlines menu of communication vehicles; provides integrated communications briefing
– Develops channel guidelines
·
K KPIs
· Topline, iGM% & EBIT for sub-category
· NPS for category· Revenue/market share per sub-category
· Project-based (e.g., IPD milestones)



Capabilities Required
· Min. 6 years of (inter)national upstream marketing experience, currently working in Philips or
· Philips experience with right level of business understanding, network and pragmatism, willingness to learn upstream
· University level with Business/Strategic Marketing direction
· Experience with product market introductions
· Background in fast moving or durable good business
· Able to write and execute marketing plans
· Understands Consumer Insights and VPH development

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。