长沙招聘

JOB MISSION
To assist Marketing Director to develop and setup digital strategies and initiatives to meet the needs of brand
business and brand image in PRC.

MAIN RESPONSIBILITIES

1 Overall
- Develop digital marketing strategy based on brand position, digital marketing scene and consumer
online behavior
- Digital marketing planning & execution of digital campaigns based on brand communication
objectives
- Digital media relationship build-up, maintain and management
- Building & maintain brand website to fulfill consumer experience
- Social media content creation and management
- Manage working relationships with digital agencies
- Close cross-functional work with brand marketing as well as China trade marketing, Sales teams etc.
- Execute key digital marketing process & track KPI timely
- Conduct digital marketing survey as well as consumer insight work
- Budget plan and management for digital initiatives

2 Brand Website Management
- Manage & update Website contents
- Drive Website traffic & registrations
- Create innovative engagement with visitors via programs & campaigns

3 Drive Social Media Marketing
- Weibo content management and activities creation
- Leverage and create contents from brand teams, adapt to social media platforms
- Build linkage with media editors, key websites & key customers

4 Campaign implementation and management
- Develop and execution of 360 degree digital marketing plan and seasonal campaigns
- Annual media package negotiation and media relationship buildup maintain
- Recommend creative digital marketing touch points and media efficiency
- On-line KPIs tracking & evaluation
- Agency management and timeline ensure

5 CRM & E-Commerce
- Drive CRM utilization through the development of goals/objectives for CRM initiatives.
- Build the quality/size and extent of profiling to constantly improve the utility of the CRM resource
- Drive improving understanding and actual utilization of CRM through the execution of database
marketing activities
- Innovatively create new CRM touch points.
- Always link with ecommerce during implementation digital marketing programs.

6 Others
- Build strong cross functional relationships within the organization

- Any other duties/matters may be assigned from time to time

PROFESSIONAL REQUIREMENTS
- Bachelor’s degree with a minimum of 5 years of relevant experiences of digital marketing, digital media
and e-commence.
- Good relationships with and/or knowledge of digital vendors and providers.
- Social media expertise and has existing relationships; Proven ability to effectively use social media and
execute digital media strategies.
- Experience in leading of e-Commerce engagements from Strategy, Consumer Research, Digital Media
Planning to e-Commerce Operations and Website Optimization.
- Strong planning ability, familiarity with various types of media works,also have successful experience in
promoting the large-scale market activities.
- Team-oriented & collaborative with the ability to manage cross-functional relationships across multiple
levels & influence business decisions with internal & external partners.
- Strong analytical & computer skills (MS Office) required.

PERSONAL REQUIREMENTS
Highly organized & proactive with strong ownership & passion for the brand.
Excellent communication, presentation and interpersonal skills.
Team-worker, people-oriented, commercially minded, committed, passionate, details oriented.
Willing to work overtime and business trips

萨尔瓦托勒· 菲拉格慕有限公司

萨尔瓦托勒· 菲拉格慕有限公司是菲拉格慕集团的母公司，其是全球奢侈品市场的领导者之一，其历史可追溯至1927年。

集团积极致力于鞋履、皮革制品、成衣、丝织品及配饰、以及男***香氛的创新及生产。集团的产品还包括由特许制造商生产的眼镜和腕表。

品牌的创新始终具有***性，并伴随着完美的混合风格，由高超的品质以及“意大利制造”的卓越工艺所赋予的创造力和创新性，始终成为集团产品的标志。

截至2019年6月30日，菲拉格慕集团在全球拥有约4,000名员工以及661间专门店，其业务机构遍及意大利乃至全世界，不论是欧洲、美洲还是亚洲，全球各地都有菲拉格慕品牌的足迹。