长沙招聘

Job Title: Senior Marketing Manager.

Main purpose of the role
· Ensures smooth and excellent marketing activation of propositions in Greater China to drive leadership positions
· Drives development and execution of local activation plans, insight collection, analysis, and knowledge
· Responsible for DA category in Greater China

2. Organisation context of role

a. Products/services:
· Manages top and bottom line of the CO for the BG/category
– Ensures BG/category sales, IGM and ISM targets are met in CO – is a link between Commercial function and BG/category, and manages SKU portfolio/rationalization/PWF/supply/stock
– Initiates corrective actions where necessary
· Runs the business planning cycle of the CO for the BG/ category
– Owns the business planning and review cycle (AOP/RoFo, etc.)
– Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P). Drives One Page Strategy translated into specific account plans
– Responsible for local Demand Plan (AOP, RoFo and SIOP) for BG/ category
– Drives effective business planning to achieve better execution and results
– Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.
– Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)
– Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.
· Owns the local market introduction process per proposition
– Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines
– Owns CO activation budget for the BG/category (A&P/Margin)
– Supports account team planning where required
· Acts as prime interface to BG/category Marketing Managers
– Tracks sales, market shares and margins. Responsible for GFK analysis of own market
– Drives and shares local market insights (incl. marketing effectiveness), requirements for BG/category, and activation best practices
– Functions as lead country on certain initiatives by providing direct input to category




Reporting and other significant organisational relationships

Reporting Relationship:
Director

Team:
NA. Leads cross-functional team in China to deliver on the business.

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