长沙招聘

JOB DESCRIPTION

岗位描述

Job Title: Digital Marketing Manager

职位名称

Organization: AMO

产品事业部

Grade : 60

职级

Location: Shanghai

工作地点

The purposes of this position are:

岗位目的

Replacement to Ran Li who has resigned

Key Areas of Responsibility：

主要工作职责

(Identify key responsibilities in rough order of importance. Focus on the results that areexpected from the job. For each statement, please set out the target in specific area or scope, the expected final results .

根据大致的重要度依次列出主要的工作职责. 重点放在期望此岗位产生的结果.对每项陈述请指明工作领域或工作框架中的任务,及所产生的最终结果）

· … Define local online strategy, by translating global corporate/sector strategy into a competitive local organizational blueprint and action plan.

· Lead a local network of marketing professionals in an effective Local Internet Council, who develop and execute local online campaigns and activities.

· Deliver an excellent end-user experience by improving the quality level of the local integrated online presence and ensure a One Philips approach to country websites, campaigns, online sales and external online activities.

· Connect globally driven online marketing initiatives with local activities and market preferences. Act “Glocal” (global-local). The aim is an experience designed around the local user.

· Build online competence and awareness in order to expand our online marketing expertise and community engagement, in both B2C and B2B.

· Oversee all online activities and communicate to local country management, GMM, and Sectors. CIM is the central point of contact between global and local stakeholders.

· Interpret and analyze critical online KPIs (NPS, UGCR, WSR, Traffic) and take action in order to meet country/cluster targets for performance improvement.

· Social media analysis - listening tooling, social strategy and architecture, account management

· Support role of Search Engine Advertising (SEA) – Keyword analysis, search media planning and buying experience across CL categories

Job Requirements & Skills

岗位要求

Location: In country of targeted local area

Experience Level: 3-5 years

Education Level: Marketing Masters preferred (Bachelors degree minimum)

Type of Function: Full-Time Regular, Dedicated Position

Travel Percentage: 10% or less

· 3-5 years work experience in a web marketing environment and knowledge of Internet market and future developments.

· Proficient with content management systems, web analytics, search, blogs and experienced in developing, implementing and executing online marcom, sales, and support campaigns.

· Proven management, influencing and project management skills; good analytical insight.

· Effective in communicating and able to get ideas across to all levels in a matrix-organization, including senior leadership, and successfully managing internal and external stakeholders.

荷兰皇家飞利浦公司是一家领先的健康科技公司，致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”，凭借先进的技术、丰富的临床经验和深刻的消费者洞察，不断推出整合的创新解决方案，助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验，并降低关护成本。飞利浦的愿景是通过有意义的创新，令世界更健康、更可持续的发展，到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰，2021年销售额达172亿欧元，在全球拥有大约78,000名员工，销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦，每一个人，都至关重要。这是我们始终坚持的信念。在飞利浦，你将用数字化驱动有意义的创新，积极影响自己与数十亿人的生活，践行改善人类生活的使命。我们全心营造多元包容的工作环境，平等互助的工作氛围，让你的独特之处得到充分尊重和欣赏，鼓励你释放真我，以梦为马，不负韶华。本着 “立足中国，辐射全球” 的理念，我们通过布局广泛的业务线，为你带来广阔的平台、丰富的学习资源、多样的内部发展机会，助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好，做真我，迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。