长沙招聘

R&R of CMI Manager – G60
Summary:
- Support the SO business (DA BG) through superior consumer / market knowledge for taking fact based consumer focused decisions.
- Contribute to SO business growth (DA BG) by identifying growth opportunities (initiate and consults on local insight / VPH / Communication development), providing consumers insights to improve downstream activations and optimize marketing executions.
Details:
- Responsible for Retail intelligence management and support to BG DA (30%)
o Should be the category / retail insight owner of each DA category
o Need to manage regular reports and improve usability continuously, and always monitor and improve agency’s quality of report and service
o Provide ad hoc or depth analysis to address specific business issues from internal teams
o As function trainer, to educate internal teams with market tracking knowledge and retail insights, and analytical skills to enable fact-based analysis and decision.
- Initiate and implement consumer researches t support business growth of BG DA, by working closely with key stakeholders (40%)
- Facilitate workshop / discussions with key DA Marketing and Sales, to follow through the applications of research findings, to drive business growth. (10%)
- Support relevant global research projects related to BG DA (10%)
- Manage agencies, role as internal consultant, and a trainer of CMI knowledge. (10%)

Requests:
- University (master) degree in Marketing or Social sciences, or in Business administration (majoring in market research)
- Above 5-7 years experience in marketing research or intelligence
- Worked in a research agency and / or a corporate environment
- FMCG experience is add value
- Strong analytical skills
- Good communication
- Project management experience
- Leadership skills – Strategic insights, take initiatives and drive results
- Consultancy skills

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