长沙招聘

Primary Purpose

Responsible for planning and execution of store/customer events, direct marketing, area promotion, catalog/direct mailing programs and other sales promotion activities to drive sales and traffic.

Key Responsibilities

? Responsible for creating and management In-store Event with vendor and agency. Develop new concept of loyal customer events (i.e., fashion show, LCE, PCE) to enhance brand image for loyal customers and or new customers.
? Communication messages must be consistent with Merchandising strategies and in-store customer experience.
? Develop sales promotion plans such as give-away gifts, catalog/direct mailing communication hook and area or store specific promotions to drive incremental traffic and sales.
? Strategic tie-up promotion with Department stores and Mall.
? Manage 3rd party co-marketing, tie-ups to drive sales and establish co-marketing opportunities.
? Develop partnership with NY Creative Organization, Visual Merchandise team, CRM Retail Fields and other to ensure consistency and timely execution.
? Work w/ NY and internal departments, to plan catalog/direct mailing promotions for product assortment and layout, visual image, product information and key messages, manage preparations for in store event.
? Manage catalog/direct mailing production schedule to meet due dates.
? Partner with Customer Development (CRM) to determine customer segmentation for direct mailing to maximize ROI.
? Monitor and analyze sales promotion results to determine cost effectiveness and future promotions.
? Handle sales promotions by partnering with Merchandising, Field/stores, department stores and Logistics Department.
? Maintain annual and monthly sales promotion calendar, monthly LE and budget.

Education, Experience, and Qualifications

？ Bachelor’s degree required. MBA a plus.
？ Minimum 6 years sales promotion/retail marketing experience. Communications and PR experience a plus.
？ Experience working in luxury brands, retail, cosmetics or fast-moving consumer goods industry a plus, working with Department stores and conducting customer events.
？ An expressed understanding of Coach brand (including aesthetic, taste level).
？ Ability to translate Coach brand into strategic sales promotions to increase brand awareness and drive incremental traffic/sales.
？ Proven experience and ability of people manager and project manager.
？ Good planning skills.
？ Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially in direct marketing.
？ Proven track record of translating analytical findings to broader audience and ability to build credibility.
？ Highly organized and ability to adapt quickly; strong attention to detail.
？ Excellent written and verbal communication skills in English.

CAREERWIN成立于2001年，由高学历且具备丰富人力资源工作经验的专业人士组成。
CAREERWIN是上海市政府认定的、合法的从事人才招聘、交流及相关人力资源服务的专业公司。
CAREERWIN既拥有上海市人事局颁发的人才交流服务证书、也获得了上海市信息港办公室颁发的上海市人力资源许可证。
CAREERWIN 致力于为客户提供操作性强的人力资源解决方案，通过出色的高质量服务，成为客户在人力资源管理方面的成功帮手。
CAREERWIN希望成为向您提供人力资源相关的、一站式服务的首选供应商。