Marketing Communication Supvr - Trade Mktg
科勒(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2013-09-04
- 工作地点:上海-闸北区
- 招聘人数:1
- 职位类别:市场/营销/拓展主管
职位描述
RESPONSIBILITIES
- Report to Senior Marketing Communications Manager and assist in planning and leading promotional activities of kitchen cabinet in China, with specific focus at retail and trade channels.
- Develop trade marketing strategies and support sales programs to drive sales and promote Kohler Kitchens’ brand leadership at retail channels, trade customers, and influencers including distributors, designers, developers, etc.
- Coordinate with Retail Sales & Product Team for consumer and trade promotions at city, regional or national level.
- Manage implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events.
- Support A&P team for advertising and marketing materials as needed for communication at all channels, ensure that they comply with Kohler Kitchens standards and requirements.
- Monitor and feedback the competitors’ sales and marketing initiatives and activities at all channel level.
- Identify new opportunities and develop support programs to promote sales or Kohler Kitchens brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.
- Travel to other cities in the Region will be required.
RELATIONSHIPS AND CONTACTS
? Direct report to Senior Marketing Communications Manager of Kohler Kitchen Cabinet.
? Frequently contacts with the Sales team, Product team, A&P team, S&E team.
? External contacts: distributors, agencies, vendors.
EDUCATION AND EXPERIENCE REQUIREMENTS
- University graduate in business related disciplines
- With a minimum of four years solid experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC
- With a sound knowledge and solid experience in trade marketing and retail merchandising
- Excellent communication skills to work with people at all levels and from various backgrounds
- Excellent command of written and spoken English and Chinese
- Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
- Pleasant, mature, self-motivated, results-oriented
- A team player and with good organization skills
- Willing to travel when required by business
- Report to Senior Marketing Communications Manager and assist in planning and leading promotional activities of kitchen cabinet in China, with specific focus at retail and trade channels.
- Develop trade marketing strategies and support sales programs to drive sales and promote Kohler Kitchens’ brand leadership at retail channels, trade customers, and influencers including distributors, designers, developers, etc.
- Coordinate with Retail Sales & Product Team for consumer and trade promotions at city, regional or national level.
- Manage implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events.
- Support A&P team for advertising and marketing materials as needed for communication at all channels, ensure that they comply with Kohler Kitchens standards and requirements.
- Monitor and feedback the competitors’ sales and marketing initiatives and activities at all channel level.
- Identify new opportunities and develop support programs to promote sales or Kohler Kitchens brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.
- Travel to other cities in the Region will be required.
RELATIONSHIPS AND CONTACTS
? Direct report to Senior Marketing Communications Manager of Kohler Kitchen Cabinet.
? Frequently contacts with the Sales team, Product team, A&P team, S&E team.
? External contacts: distributors, agencies, vendors.
EDUCATION AND EXPERIENCE REQUIREMENTS
- University graduate in business related disciplines
- With a minimum of four years solid experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC
- With a sound knowledge and solid experience in trade marketing and retail merchandising
- Excellent communication skills to work with people at all levels and from various backgrounds
- Excellent command of written and spoken English and Chinese
- Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
- Pleasant, mature, self-motivated, results-oriented
- A team player and with good organization skills
- Willing to travel when required by business
公司介绍
科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。
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联系方式
- Email:nanchang@kohler.com.cn
- 公司地址:江干区环站东路777号东站西子国际B座509-510室
- 电话:15201917582