Marketing Promotion Manager
格兰富水泵(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:机械/设备/重工
职位信息
- 发布日期:2013-07-12
- 工作地点:重庆
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:硕士
- 语言要求:英语良好
- 职位类别:业务拓展主管/经理
职位描述
Purpose of Job:
- Participates in building up an attractive and leading position within market segment in the West.
- Anticipate future mega trends, demands and developments in west market.
- Drive short and long-term business development within market segment.
- Focus on customer solutions.
Main tasks
- Market Understanding
? Identify market and customer trends and communicate findings to Sales, as well as giving input to strategy and planning process.
? Drive and initiate analysis of competitive market forces including regional market share analysis.
- Segment Business Development
? Identify, prioritise, follow-up and hand-over new market opportunities in existing markets based on market, customer and competitor analysis (scouting for, developing and qualifying ideas/new leads) and leverage marketing 4-ps to expand business.
? Product management & new product launch
? Drive implementation of product pruning and product substitution within China
? Drive new R&D products and engineering products together with global D&E, China R&D, GPC and other internal stakeholders
? Pricing
? Set segment pricing target and monitoring execution
? Approval of special price below outlining price target
? Market Communication
? Plan promotion budget including exhibition, incentive trip, road show, brochures, seminar, direct mailing etc.
? Distribution
Design channel strategy together with GCQ sales directors / business leaders, and monitor execution
- Budgeting and resource allocation
? Serve as a budget challenger, contribute to budget instructions package from marketing, challenge resource allocations based on marketing plan
- Industry Strategy and marketing planning.
? Driving business unit strategy planning and convert into implementable business plan.
? Develop relevant tools to support strategy execution.
- Marketing management
? Manage the interaction between business development and Sales Areas, design right tools to support sales excellence.
? Build strong relationship with China R&D, production, global BDC, global program management and all other stakeholders.
Decisions Competences - Decides within agreed frame for business development projects.
Position and Reporting - Middle management position (professional and/or people responsibility.
- Reports directly to the China strategy & business development director.
JOB PROFILE
Education and Training
- M.Sc. degree (Business/Marketing and/or Technical)
Experiences
- Minimum 5 years of marketing and/or sales experience
- Superior communication skills and demonstrated ability to translate strategic plans into actionable, measurable goals.
- Drive for results: Consistently strives to deliver results and shows interest and enthusiasm toward achieving goals and stretch targets. Ability to prioritize the most important goals and consistently follows through to agreed actions.
- Engineering education preferred
- Strong customer orientation
- Participates in building up an attractive and leading position within market segment in the West.
- Anticipate future mega trends, demands and developments in west market.
- Drive short and long-term business development within market segment.
- Focus on customer solutions.
Main tasks
- Market Understanding
? Identify market and customer trends and communicate findings to Sales, as well as giving input to strategy and planning process.
? Drive and initiate analysis of competitive market forces including regional market share analysis.
- Segment Business Development
? Identify, prioritise, follow-up and hand-over new market opportunities in existing markets based on market, customer and competitor analysis (scouting for, developing and qualifying ideas/new leads) and leverage marketing 4-ps to expand business.
? Product management & new product launch
? Drive implementation of product pruning and product substitution within China
? Drive new R&D products and engineering products together with global D&E, China R&D, GPC and other internal stakeholders
? Pricing
? Set segment pricing target and monitoring execution
? Approval of special price below outlining price target
? Market Communication
? Plan promotion budget including exhibition, incentive trip, road show, brochures, seminar, direct mailing etc.
? Distribution
Design channel strategy together with GCQ sales directors / business leaders, and monitor execution
- Budgeting and resource allocation
? Serve as a budget challenger, contribute to budget instructions package from marketing, challenge resource allocations based on marketing plan
- Industry Strategy and marketing planning.
? Driving business unit strategy planning and convert into implementable business plan.
? Develop relevant tools to support strategy execution.
- Marketing management
? Manage the interaction between business development and Sales Areas, design right tools to support sales excellence.
? Build strong relationship with China R&D, production, global BDC, global program management and all other stakeholders.
Decisions Competences - Decides within agreed frame for business development projects.
Position and Reporting - Middle management position (professional and/or people responsibility.
- Reports directly to the China strategy & business development director.
JOB PROFILE
Education and Training
- M.Sc. degree (Business/Marketing and/or Technical)
Experiences
- Minimum 5 years of marketing and/or sales experience
- Superior communication skills and demonstrated ability to translate strategic plans into actionable, measurable goals.
- Drive for results: Consistently strives to deliver results and shows interest and enthusiasm toward achieving goals and stretch targets. Ability to prioritize the most important goals and consistently follows through to agreed actions.
- Engineering education preferred
- Strong customer orientation
公司介绍
The Grundfos Group
Grundfos is the world’s leading manufacturer of energy efficiency and intelligent water solutions with an annual production of 17 million units, offices in more than 55 countries and over 19,000 employees worldwide. Our purpose is to pioneer solutions to the world’s water and climate challenges and improve the quality of life for people. We dare to do things that others cannot or dare not do. We believe innovation is not only a business opportunity, but an obligation. And what really matters to us is not short-term profit, but the impact we make. By becoming part of our united powerful team, you too can drive this change no matter your role.
Grundfos China
Grundfos China officially starts in 1995, has established 1 holding company, 2 sales companies (Shanghai and Chongqing), 2 concept stores, 22 offices, 2 production operations, Hong Kong SAR and one technical center. Employing the staff of around 1,600 and generating annual sales exceeding 3.2 billion RMB in 2018, as products are widely used in industry, building service and water utility.
Grundfos is the world’s leading manufacturer of energy efficiency and intelligent water solutions with an annual production of 17 million units, offices in more than 55 countries and over 19,000 employees worldwide. Our purpose is to pioneer solutions to the world’s water and climate challenges and improve the quality of life for people. We dare to do things that others cannot or dare not do. We believe innovation is not only a business opportunity, but an obligation. And what really matters to us is not short-term profit, but the impact we make. By becoming part of our united powerful team, you too can drive this change no matter your role.
Grundfos China
Grundfos China officially starts in 1995, has established 1 holding company, 2 sales companies (Shanghai and Chongqing), 2 concept stores, 22 offices, 2 production operations, Hong Kong SAR and one technical center. Employing the staff of around 1,600 and generating annual sales exceeding 3.2 billion RMB in 2018, as products are widely used in industry, building service and water utility.
联系方式
- Email:gshhr@grundfos.com
- 公司地址:上海市闵行区苏虹路33号虹桥天地3号楼10层 (邮编:201106)