Sr. Brand/Product Manager
Pharma-北京诺华制药有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2013-11-06
- 工作地点:上海
- 招聘人数:若干
- 语言要求:英语熟练
- 职位类别:产品/品牌经理
职位描述
Major Accountabilities
1. Development of sales and investment targets for a brand
2. Prepares content of Integrated (x-functional) Brand Teams (IBT) and Launch Teams
3. Develops brand strategy, (regional) promotional campaigns and tactical plans within marketing A&P budgets
4. Runs market research programs & market insights for responsible brand and monitors / anticipates market development (central and regional)
5. Provides input into strategic plan related to responsible brand segment and on ad hoc request from senior management
6. Trains sales reps on execution of promotional campaigns during sales meetings and as part of new rep training.
7. Ensures that NP4 guidelines are fully respected in central marketing driven activities
8. Coach and provide guidance to the staff to be compliant.
Ideal Background
Education: Preferred: University degree in Business or Science
Languages: – Good in English writing and speaking
Experience: – 3+ years marketing experience within pharmaceutical industry;
– Sales experienced preferred
1. Development of sales and investment targets for a brand
2. Prepares content of Integrated (x-functional) Brand Teams (IBT) and Launch Teams
3. Develops brand strategy, (regional) promotional campaigns and tactical plans within marketing A&P budgets
4. Runs market research programs & market insights for responsible brand and monitors / anticipates market development (central and regional)
5. Provides input into strategic plan related to responsible brand segment and on ad hoc request from senior management
6. Trains sales reps on execution of promotional campaigns during sales meetings and as part of new rep training.
7. Ensures that NP4 guidelines are fully respected in central marketing driven activities
8. Coach and provide guidance to the staff to be compliant.
Ideal Background
Education: Preferred: University degree in Business or Science
Languages: – Good in English writing and speaking
Experience: – 3+ years marketing experience within pharmaceutical industry;
– Sales experienced preferred
公司介绍
北京诺华制药有限公司开发、生产和销售治疗多种疾病的创新处方药,涵盖的疾病领域包括:心血管、内分泌、肿瘤、抗感染、风湿疼痛及骨质疏松、移植免疫、中枢神经以及眼科。北京诺华制药曾获得“***雇主”和“最负社会责任的企业”等殊荣。
“诺华”中文取意“承诺中华”,即承诺通过不断创新的产品和服务致力于提高中国人民的健康水平和生活质量。北京诺华制药成立于1987年,总部设在北京,隶属于瑞士诺华公司。
诺华公司致力于为患者及社会提供创新医药保健解决方案,以满足其日益变化的健康需求。2011年,集团持续经营业务实现净销售586亿美元。集团研发投入约为96亿美元(去除减值及摊销后为92亿美元)。诺华集团总部位于瑞士巴塞尔,业务遍及全球140多个国家和地区,拥有124,000位全职员工。诺华集团立足在中国的长期发展,重要战略投资包括位于上海的综合性生物医学研发中心,以及位于北京昌平的制剂生产工厂和江苏常熟的原料药生产工厂。如需更多信息,敬请登录公司网站http://www.novartis.com和http://www.novartis.com.cn。
“诺华”中文取意“承诺中华”,即承诺通过不断创新的产品和服务致力于提高中国人民的健康水平和生活质量。北京诺华制药成立于1987年,总部设在北京,隶属于瑞士诺华公司。
诺华公司致力于为患者及社会提供创新医药保健解决方案,以满足其日益变化的健康需求。2011年,集团持续经营业务实现净销售586亿美元。集团研发投入约为96亿美元(去除减值及摊销后为92亿美元)。诺华集团总部位于瑞士巴塞尔,业务遍及全球140多个国家和地区,拥有124,000位全职员工。诺华集团立足在中国的长期发展,重要战略投资包括位于上海的综合性生物医学研发中心,以及位于北京昌平的制剂生产工厂和江苏常熟的原料药生产工厂。如需更多信息,敬请登录公司网站http://www.novartis.com和http://www.novartis.com.cn。
联系方式
- Email:staffing.center@novartis.com
- 公司地址:上班地址:建国门外大街1号国贸大厦2座