长沙 [切换城市] 长沙招聘长沙互联网/电子商务/网游招聘长沙网站策划招聘

(Sr.) Marketing Communication Specialist - Digital

科勒(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2013-07-11
  • 工作地点:上海-闸北区
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:网站策划  

职位描述

SPECIFIC RESPONSIBILITIES

Reporting to Marketing Communication Manager, the Senior Specialist should support to develop advanced digital communication tools and optimize digital communication site. Based on solid customer and K&B market understanding, provide initiative ideas for new website building, and keep closely interaction with target audience via social network site.

As part of these responsibilities, this position will:
?Responsible for new China website development and maintenance, closely work with online-sales team, technical services team, product MKT team, finance team, etc, all related functions to work out new corporate site to keep KOHLER China website on leading edge
?Driving UV/PV increase of corporate website
?Provide support on virtual store building, transforming traffic from online site to offline store
?Develop digital sales tool to enhance communication effectiveness and premium brand image
?Develop APP/Interactive games for brand or product communications
?Consultant the product demonstration on digital site
?Familiar with diversified online communication channels, and has strong capability for online channel and content integration
?Create advanced relationship with target audience via SNS
?Explore user experience design to keep timely maintenance and upgrade
?Build effective working relationships with internal working groups
?Work with and supervise agencies and suppliers and assess their performance
?Performs other duties as assigned


RELATIONSHIPS AND CONTACTS

Supervisory relationship: report to Marketing Communication Manager – Digital


EDUCATION AND EXPERIENCE REQUIREMENTS

?Above 6 years experience and track record in digital marketing and web development
?University degree in Information Technology, or Marketing
?Strong writing and verbal skills in both Chinese and English skills are a must
?Knowledgeable on digital, understands marketing communication and is business acumen
?Self-motivated, high level of energy, strong sense of ownership, and passion for excellence
?Ability to effectively work under tight deadlines and manage projects independently
?Ability to work as both project owner and a team member; strong teamwork
?Innovative, creative, problem-solver, reliable and honest
?Mature, and being able to deal with confidential information

公司介绍

科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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联系方式

  • Email:nanchang@kohler.com.cn
  • 公司地址:江干区环站东路777号东站西子国际B座509-510室
  • 电话:15201917582