长沙招聘

Marketing Director-需要有汽车整车或者零配件行业背景

世界前三大重型卡车制造企业，由于扩大在华投资，丰富的海外培训和升职空间

地点：上海，南京，重庆



Responsibilities

· Lead the Marketing division, developing marketing strategy to increase market share.

· Analyze, evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);

· Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, JV and competitors market shares and the forecast and final trend of demand;

· Organize and manage the media tests, field tests for customers, clinic tests, launches of IVECO vehicles/new products worldwide

· Supporting special initiatives such as participation in events;

· Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicles

· Responsible for product brand and image management, advertising strategy and media management

· Ensure the accuracy of data released in PRP system in terms of product specifications and configurations;

· Analyze the export markets and fulfill the targets for export business Export

· Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development (in co-ordination with HR )

Requirements

· University degree in economics, marketing, business management, or equivalent

· At least 6-8 years management experiences in automotive multinational companies

· Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations

· Strategic thinker with confidence and speed in execution and strong planning skills

· Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams

· Chinese Mandarin and fluent English required

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