长沙招聘

Brief background

American Standard - a world leading provider of bathroom and kitchen products, allows customers to express their own style by choosing exclusive design reflecting their personality for a beautiful and harmonious bathroom environment. The company's products are the prime choice for consumers who want to relax and rejuvenate. Their designs are found in leading hotels, high-end residential developments, prime office buildings and public facilities.



Over the past two decades, American Standard has established 4 manufacturing plants, built 9 bathaus and developed an extensive distribution network with about 300 stores nationally dedicated to satisfying your needs.



Business Scope

· Profitable

· 4 manufacturing facilities supplying both China market and inter-company business

· China HQ in Shanghai with 10 sales offices across China

· Approx. 1800 direct employees



Objective
Keep up the healthy development of A-S brand;

Continuously improve on brand image and purchase intention;

Achieve company business goal through effective marketing programs.



Location
Location: Shanghai



Direct supervisor and key contacts

Direct supervisor: Marketing Director;

Subordinates: Assistant Marketing Communication Managers- ATL & BTL;

Key contacts: 1) Internal: cross functions

2) External: agency, vendor, supplier

3) Media



Key Objectives and Success Factors
? Business oriented;

? Strong ability for analysis on activities effectiveness;

? Creative, sensitive to fashion trend;

? Good ability for planning, strategic thinking, priority setting;

? Ability to quickly adapt to dynamic environment and changing business conditions;

? Customer focus;

? Quick action and good implementation;

? Good skills for negotiation;

? Good communication skills, team spirit;

? Integrity, trust;

? Responsible, respect;



Role and Responsibilities
? Initiate and set up the brand architecture and the brand strategy;

? Make sure that the key brand performance index develop towards the right direction;

? Work with advertising agencies to develop the communication strategies and programs and to produce the effective creative;

? Develop marketing programs for both the consumer and the project channel;

? Develop and create good quality literature, catalogue, and POPs;

? Make the selling tools, like power-point presentation slides, beyond the industry norm to assist the selling effort of the sales force;

? Initiate and implement effective media programs to deliver the brand image, brand awareness and purchase intention;

? Effectively use PR programs;

? Effectively use the company website;

? New communication tools and channels exploration i.e. digital marketing



Requirements and/or Advantages
1) Bachelor degree or above, majored in marketing is preferred;

2) 6+ year of brand management or advertising work experience, that is, brand manager, communication manager/advertising manager, or account manager from ad agencies is preferred.

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