长沙招聘

Online Communication Officer
（全球知名的厨具第一品牌，市场占有率75%以上，被誉为“厨房中的LV”。负责全国Online市场,丰富海外培训机会，广阔发展空间。）

Reporting Line
？ Marketing Manager (Dotted-line reporting to IT Manager Asia)

Strategic Responsibilities:
？ Define and get approval for the future integrated online and ecommerce strategy for the company. Align online channel branding and sales targets with overall business direction. Establish online channel as part of multi-channel future.
？ Develop and coordinate online marketing strategies to drive new customer acquisition for affiliate, paid search, advertising programs as well as provide reporting and analysis for online marketing programs. Gain strong customer retention for brand especially through email Marketing.
？ Continuously analyze, create, measure, and optimize online marketing programs, including email campaigns, blogs, co-marketing opportunities, online advertising, SEM and more. Play a key role in identifying, developing and implementing key online marketing strategies and trends to directly impact the critical business metrics.
？ Propose new marketing program ideas and then secure support from internal and external sources to fund and execute these programs.

Tactical and Operational Responsibilities:
？ Design, implement and manage permanently online marketing programs focusing on building awareness and customer acquisition plus activate existing customers.
？ Develop the online channel promotions and action calendar on annual/seasonal basis.
？ Work with Product Marketing and Marketing Communications on daily base to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. Gain higher rate of conversion.
？ Understand, optimize and expand keyword list.
？ Analyze and report program performance; provide results and recommendations for improvement and new programs.
？ Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability. Have continuous A/B testing and constantly improve site through LPO.
？ Develop ad copy, landing pages, banner creative and other marketing collateral for online use.

Technical Operations and Administration
？ Enhance the online store UI technically. Create accurate reports from mysql,
？ Use independent professional development background ability to technically deliver the functions and features the business requests of the channel.
？ Others: manage operational administration, cancellation, issue resolution, stock replenishment, content updates, working closely with Marketing and the promotional calendar, to deliver timely update. This role will engage different parts of the business to ensure online technical issues are completed.

Requirements :
？ BA in Marketing or Related Field
？ 3+ years of prior experience in E-commerce or Online Marketing
？ Familiar with various web scripting language, database, web server technology, proficient in HTML is must
？ Opensource CMS, Zencart, Joomla, and Drupal experience, Good analytical skills
？ Good English communication ability, Strong written and verbal communication skills

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