长沙招聘

RESPONSIBILITIES

Report to Trade Marketing Manager and assist in planning and leading promotional activities of bathroom fixtures and fitting products in East China Region, with specific focus at retail and trade channels.

Develop marketing strategies and support programs in the East Region to drive sales and promote brand leadership in the following areas:

? at retail channels including showrooms and home center outlets.

? trade customers and influencers including distributors, designers, developers and hotel chains.

? assist East Region Sales team to drive sales and promote brand leadership at the regional and city level.

Collaborating with East Region Sales Manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives.

Coordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level.

Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with standards and requirements.

Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.

Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.

Identify new opportunities and develop support programs to promote sales or brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations.

Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.

Assist Market Research team in carrying out research and survey at channel level.

Assist in carrying out ad hoc promotions and marketing programs as assigned by the Trade marketing manager to support the company's marketing strategies and achieve set business objectives within a specific time frame.

Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Trade marketing manager.

Travel to other cities in the Region will be required.

RELATIONSHIPS AND CONTACTS

Reports to Trade Marketing Manager of China

Frequently contacts with the Regional Sales Manager, Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager, Showroom Manager of China.

Contact with Market Research and other functional managers as needed.

External contacts: distributors, agencies, vendors

EDUCATION AND EXPERIENCE REQUIREMENTS

University graduate in business related disciplines

With a minimum of six years solid management experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC

With a sound knowledge and solid experience in trade marketing and retail merchandising

Excellent communication skills to work with people at all levels and from various backgrounds

Excellent command of written and spoken English and Chinese

Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision

Pleasant, mature, self-motivated, results-oriented

A team player and with good organization skills

Willing to travel when required by business

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