Marketing Director/市场总监 - 欧洲整车集团,提供优厚福利
上海帝博企业管理咨询有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2012-08-31
- 工作地点:上海
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语
- 职位类别:市场/营销/拓展总监 市场/营销/拓展经理
职位描述
Responsibilities
· Carry out market analyses and research;
· Analyses the registrations, the fleet of vehicles on the road, market shares compared with competitors, and forecast and actual demand trend;
· Define communication and image strategy;
· Define the budgets and strategy for the advertising & promotion initiatives;
· Develop and implement the sales and marketing strategy;
· Adjust marketing strategy and plans to meet changing markets and competitive conditions;
· Interpret and defines customer requirements;
· Examine opportunities to acquire new market areas, recommending appropriate actions aimed at providing specialized products to meet market/customer requirements;
· In charge of the international business, mainly export;
Requirements
Skills
· Leadership;
· English-Chinese language;
· Good leadership and project management ability;
· Previous experience in marketing of commercial vehicle;
· Previous experience in international business, especially export;
· Good skill in multinational communication and coordination;
· Good knowledge of Chinese and international vehicle market;
· Good data analysis ability;
· No restrictions on traveling in China and abroad;
Personal Attributes
· Mature, objective judgment to develop solutions for specific problems
· Energetic and initiative;
· Willing to learn new skills and to train others;
Professional Qualifications and Education
· University degree (or above) in engineering, marketing, or relevant;
· Carry out market analyses and research;
· Analyses the registrations, the fleet of vehicles on the road, market shares compared with competitors, and forecast and actual demand trend;
· Define communication and image strategy;
· Define the budgets and strategy for the advertising & promotion initiatives;
· Develop and implement the sales and marketing strategy;
· Adjust marketing strategy and plans to meet changing markets and competitive conditions;
· Interpret and defines customer requirements;
· Examine opportunities to acquire new market areas, recommending appropriate actions aimed at providing specialized products to meet market/customer requirements;
· In charge of the international business, mainly export;
Requirements
Skills
· Leadership;
· English-Chinese language;
· Good leadership and project management ability;
· Previous experience in marketing of commercial vehicle;
· Previous experience in international business, especially export;
· Good skill in multinational communication and coordination;
· Good knowledge of Chinese and international vehicle market;
· Good data analysis ability;
· No restrictions on traveling in China and abroad;
Personal Attributes
· Mature, objective judgment to develop solutions for specific problems
· Energetic and initiative;
· Willing to learn new skills and to train others;
Professional Qualifications and Education
· University degree (or above) in engineering, marketing, or relevant;
公司介绍
公司微博:******************/dbtalent?ref=http%3A%2F%***********%2F2674989551%2Ffans%3Ftopnav%3D11
公司QQ:1652479807
公司msn:workdbtalent@hotmail.com
公司QQ:1652479807
公司msn:workdbtalent@hotmail.com
联系方式
- Email:workdbtalent@hotmail.com
- 电话:13701722965