长沙招聘

Responsibilities:

• Assist to marketing manager and director to develop product / brand / marketing strategy.
• Responsible for product life cycle management for the Base IV product portfolio, by working closely with Manufacturing, Supply Chain, RA, and other related functions.
• Coordinate or conduct market research to evaluate market opportunity for the product/brand, as well as development of short-term and long-term marketing plans. Special focus on the development of sustainable growth strategy for Baxter’s Base IV business.
• Communicate with customers (including hospital presidents, pharmacists and nurses) for KOLs management and marketing tools development.
• Develop annual marketing plans, including product promotion scheme, product-launching scheme, project schedule, as well as budget and resources accordingly.
• Implement various marketing plans, including creation of product information; design promotional materials; coordination of marketing activities such as international and national congresses, product exhibitions, seminars, various projects, etc.
• Work with functional teams to provide product and clinical training support to internal and external stakeholders.
• Communicate with Global/AP Marketing teams, manufacturing plants and sales/commercial teams for various purposes, such as global/AP product & promotional support, best practice & experience sharing, collect feedback and ideas etc.
• Responsible for Base IV marketing budget.

Qualifications:

• Bachelor’s degree with medical, pharmacy or bioengineering major is a plus, but not necessary
• At least 3~5 years’ experiences of product management or marketing experiences in multinational company of pharmaceutical and/or healthcare industry
• Good strategic thinking and sensitive to marketing trends.
• Ability to communicate and build working relationships with target customers as well as internal sales and cross-function teams
• Good execution and project management skills.
• Strong interpersonal and communication skills, fluent English in both written and oral.
• Creative, initiative, flexible, and cooperative.

百特国际有限公司提供肾科与医院关键产品的广泛组合，包括居家透析、急重症透析和中心透析产品；无菌静脉输液；输注系统与设备；肠外营养；生物外科产品与麻醉；以及药房自动化、软件和服务。公司凭借全球布局，以及其产品与服务的必需性，在提升新兴与发达国家市场医疗可及性方面发挥至关重要的作用。百特在全球的五万名员工，秉承公司在医疗创新领域的深厚积淀，持续推动未来的医疗创新，更好地满足患者的医疗需求。

Baxter International Inc. provides a broad portfolio of essential renal and hospital products, including home, acute and in-center dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; biosurgery products and anesthetics; and pharmacy automation, software and services. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter’s 50,000 employees worldwide are building upon the company’s rich heritage of medical breakthroughs to advance the next generation of healthcare innovations that enable patient care.