长沙招聘

岗位职责:

Job description:

-To drive the strategic direction of Oakley Brand/retail brand presentation through management of all marketing functions as well as leading with other departments for the purpose of increasing brand awareness and assuring long term sales and profitability.

-Plan and lead all marketing and promotional activities to drive Oakley brand building initiatives including branding campaigns (message generation and creation, media channel management), Retail marketing and store experience activities; implement CRM program as infrastructure is ready.

-Ensure the achievement of Oakley China objectives by multiple channel store traffic generation, conversion improvement, seasonal VM guideline, Product knowledge training etc., Primary focus would be O-Store SIS business.

-Create and implement cross function integrated marketing process/timeline to ensure all four Channel (O-retail, Sports WSL, Lux Retail & Lux WsL) carrying out synchronized brand message.

-Ensure marketing efforts provide other departments with the marketing and communication tools needed to leverage relationships with key shareholders and retail partners

-Partner with global marketing team on bring in new products, new communication platform and building in-market consumer research

-Partner with HR to optimize team restructure and talent development

-Plan and oversee annual marketing budgets

任职资格:

Knowledge and skills:

-Strategic thinker with solid analytical skills
-Superb communication & interpersonal skills, ability to interact with all levels of management
-Entrepreneurial and hands-on attitude
-Excellent management skills including communication, delegation, and motivation
-Demonstrates effective written, verbal, and non-verbal communication
-Demonstrated ability to develop plans to address key business issues, and utilizes plans to impact business and achieve desired results
-Strong leadership skill to create positive energy and enthusiasm, motivating groups to drive results.
-Passionate about Oakley Brand and Product
-Good knowledge of the market

Education:
Bachelor or above

Experience:
-7~10 year + experience in retail or branded consumer goods industry in Retail Marketing and/or Brand Management.

Company introduction
A global company with 50 years of design & quality heritage
Rooted from Italy since 1961, Luxottica has been making and selling quality eyewear with fashionable design for 50 years. Today, Luxottica has over 6,200 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and well-balanced portfolio of over 30 renowned global brands, including our own house brands and licensed brands.

A culture that makes talent shine - STAR Project
In order to help employee to become successful at their fields, Luxottica has created a talent development program called STAR Project to offer a series of training modules to upgrade the quality of store management as well as recognition of outstanding performances.

A heart of giving-back - One Sight
Luxottica believes in a world where vision care is a reality for everyone. Therefore, we created a Luxottica Group Foundation called One Sight - - a family of charitable programs dedicated to improving vision for those in need through outreach, research and education. Our mission is to restore and preserve clear vision for 250 million adults and children in need worldwide who cannot afford basic eye care. For more information, please go to http://www.onesight.org/asia/


50年引领眼镜时尚、传承高品质的全球化公司
陆逊梯卡来自意大利，创建于1961年，50年来一直生产和销售优质、时尚的眼镜。如今，陆逊梯卡在北美、亚太地区、南美和欧洲已拥有6200多家眼镜和太阳镜连锁店，旗下拥有及代理30多个国际著名品牌。

让人才闪耀的文化—“星计划”
为了帮助员工取得成功，并在其领域独当一面，陆逊梯卡创建了名为“星计划”的人才发展项目，提供一系列专业培训方案，提升商店管理的品质和对突出业绩的肯定。

一颗回报的心—OneSight
陆逊梯卡相信，视力保健对每个人来讲都可以成为现实。因此，我们创立了陆逊梯卡集团基金会“OneSight”—这是众多慈善计划的集合体，旨在通过扩大服务范围、研究和教育帮助有需要的人改善视力。我们的使命是帮助全世界2.5亿有需要但无力承担基本眼部健康护理的成年人和孩子恢复和保养视力。更多信息请登录http://www.onesight.org/asia/