长沙招聘

Objective / Purpose of the Job

To plan, direct and control marketing activities for the company specifically on new product development, manage and monitor consumer/trade promotion, advertising & promotion budget, concept development so as to achieve overall marketing objectives and sales goal.

Qualification Requirement

Essential Educational
? University Degree or above / MBA is preferable
Experience and Knowledge
? 5 years or above relevant experience in brand management and media investment/ New product development experience is preferable

Qualification Requirement

Necessary Technical / Functional Skills

Category/Brand Strategy
? Translate overall category objectives into brand marketing plans
? Identify product positioning based on consumer insights and trade trends
Consumer Insight/Research
? Set clear research objectives and requirements to support category brand objectives
? Develop a solid understanding of research methodologies, objectives and business issues
? Identify consumer needs and preference based on market research data
? Identify product positioning against target consumers
Trade/Sales
? Discuss the sales operating process
? Periodically track product/category inventory and distributing levels
Product Development
? Initiate development of new/re-launched products in response to consumer needs
? Work on the product development process
Media & Promotion
? Assess how advertising media and promotion agency practices impact brand/category activities
? Translate category/brand objectives into media and promotional strategies

Competencies Required

Strategy/Vision
? Explain how company strategies impact on category strategies
? Formulate specific category strategies consistent with overall company strategy
? Identify new opportunities that will impact long/short-term category goals
? Evaluate category strategies and specific brand strategies
Innovation
? Suggest ways to improve existing systems and process
? Identify new ways of solving day-to-day problems
? Recommend new product development activities for the category
? Recommend cost savings initiatives
? Demonstrate risk taking abilities
Managing people
? Resolve conflicts among team members using conflict management techniques
? Appraise subordinate performance vs. agreed-on projects
? Give feedback to subordinates and superiors on how to improve managerial skills
? Demonstrate effective networking skills to implement brand projects
Priority Setting
? Identify opportunities and risk when formulating plans
? Demonstrate thoroughness and consistency in completing different day-to-day activities of job demands
Communication
? Communicate marketing/brand issues to multifunctional groups
? Update multifunctional teams regularly of progress vs. plan
? Present brand objectives and project status to subsidiary management and cross-functional reams
? Listen to feedback from cross-functional teams concerning lines and plans
? Identify to Senior management potential risks and opportunities affecting the brands

Key Activities / Accountabilities

· Formulate marketing strategy of the new categories to meet consumer needs, build brand equity, and achieve company financial objectives
· Lead the team to develop and implement marketing plans to achieve market share growth and company financial objectives
· Consistently monitor the brand health and build strong equity image
· Draw up plans and monitor the implementation to ensure the process is in compliance with company policies, guidelines, budgets.
· Identify incremental volume and growth opportunities to be addressed with new products and packages. Develop and manage launch and roll-out plans
· Maintains ongoing surveillance of the market. Identifies business opportunities available by type. Determine strategies necessary t acquires the business.
· Manage assigned marketing budget