长沙招聘

工作年限：7年以上

最低学历：本科

发邮箱至：chinasales@polycom.com

职位分类：Marketing

About Polycom

Polycom, Inc. (NASDAQ: PLCM) is the global leader in telepresence, video, and voice solutions and a visionary in communications that empower people to connect and collaborate everywhere.

Companies choose Polycom for solutions that allow geographically dispersed workforces to communicate and collaborate more effectively and productively over distances. Using Polycom voice, video, and telepresence solutions and services, people connect and collaborate with one another from their desktops, meeting rooms, class rooms, and mobile settings. In today's economy, our customers need to cut the time, cost, and carbon emissions associated with gathering the right people in one place to solve problems. Their teams use Polycom solutions to easily and quickly collaborate “face-to-face” wherever they are, spending their resources, time, and energy addressing business challenges.

Collaborating with Polycom solutions has also become a key competitive advantage for leading organisations around the globe. Our customers tell us it makes sense to have the ability to communicate and share information in real time over any device and across any network. It makes sense to connect and communicate with Polycom solutions using their existing business applications, because Polycom’s integration with leading unified communications (UC) platform vendors makes it possible. Quite simply, it makes good business sense for our customers to rely on the broadest offering of communications solutions so they improve productivity, reduce their costs, lower their carbon footprint—and thrive.

To find out how you can collaborate anytime, anyplace with any device in a virtual experience that’s as natural as being there. Visit www.polycom.com.cn

Polycom in China is a fast growing team. We are leading the Video Conferencing industry in China.

Job Summary

The overall objective for this role is to develop partner marketing strategies and implement plans that enable effective marketing of Polycom products through our different channels of distribution and improve partner performance.

Whilst we have a high touch sales model is most countries, Polycom only sells through distribution. The dynamics of the voice and video business are different which present challenges in meeting the needs of the different sales models sometimes required. Additionally, the data, voice and video market is gravitating to a Unified Communications model which is changing the partner landscape and the opportunity for Polycom. Candidates for this role need to understand the dynamics of the UC marketplace and how the industry is moving from a product-centric to a solutions-and applications-centric model.

The role will require some travel within China, however we expect all employees to use our equipment to collaborate both internally and with external parties, on a daily basis, and actively encourage this work ethic to save both costs and to work towards a greener planet.

Reporting Structure

This role reports to the Director of Greater China Marketing.

Role Requirements

These will include:

· Working with key internal stakeholders, described above, to understand sales imperatives so as to be able to align the territory’s channel, sales & marketing objectives. This will include localizing and managing the new Partner Programs. Over time, there will be updates and upgrades to the program which will also require incorporating and communicating to Partners.

· Lead and facilitate business and marketing planning between Polycom and its partners, which will include segmentation, targeting and positioning of the Polycom brand in key market segments in line with Partner capabilities.

· Support the territory in ‘programmatising’ local partner marketing activities, directed at the channel community. The role should avoid personalized or bespoke Partner activity, but rather taking what is available (campaigns, assets, tools, messaging) and convert/promote them as “TO” and “THROUGH” marketing assets for Partners.

· Provide direction and inputs to the Polycom partners in the execution of their Polycom related marketing initiatives, to facilitate effectiveness and ensure that initiatives ultimately impact end user customers, growing pipeline in the channel.

· Identify and work with key stakeholders in partner organisations to facilitate the flow of pertinent information to the partners to enable their planning and implementation processes.

· Be responsible for approval of JMF (joint marketing fund) activities, in conformity with the guidelines and investment strategy.

· Monitor the use and application of Polycom’s brand and logo by the partner community and provide feedback and alerts to the partner where/when non conformity exists.

· Obtain timely feedback from partners on sales and marketing initiatives for analysis and reporting purposes.

· Work with the Channels to harness their skills, resources and customer contacts to drive local events.

· Take ownership and roll out Polycom corporate and regional initiatives as required.

· Propose processes, systems, initiatives and where applicable develop and implement them to ensure maximum return on Polycom’s resources invested in channel activities. The resources include but not limited to; Polycom JMF funds, Polycom’s on line tools (Polycom PRC), training programmes, people and time.

· Comply with the internal reporting requirements and feedback mechanisms including keeping the Head of Partner Marketing up to date with developments in the assigned territory on a regular basis.

Core competencies required for achievement of the above

· Should be a self-starter; able to analyse the marketplace and develop localized strategies that complement those of regional and corporate teams

· Results and action orientated.

· Broad marketing experience is an advantage, but understanding of Channel Marketing and Marketing Communications techniques are important.

· High level understanding of the organization strategy (vision and objective) and the role of Marketing toward achieving the objective.

· Strong planning and organizational skills to prioritize and implement only what can be executed effectively, within limited budgets and to best achieve the business goals

· Ability to manage across and up through the matrix organization structure and in terms of channel relations.

· Sound communication skills that provides a platform for building business relationships with internal and external stakeholders along with the skill to position organization resources for partner success with Polycom solutions.

· Ability to deal with ambiguity and propose a resolution/resolve problems

· Direct, hands-on experience with events, production, etc.

· Ability to engage the Sales Team and Channel Partners (at a senior principal level) using the processes of business and marketing plan execution as a guideline for marketing investment.

· Clear understanding of the principles of ROI.

· The candidate has to be a team player as the company is still young but very fast-growing in APAC and rely on supporting each other to maximize opportunities.

Role Accountabilities

· Channel satisfaction

· Business sense

· Partner plans in place/executed against

· JMF metrics including feedback on lead generation

· Brand consistency – use of template materials.

· Ability to leverage regional/corporate marketing activities cost effectively

· Creation and execution against plans and goals

Qualifications & Experience Required

· Degree educated, preferably with a Marketing qualification

· 7+ years in marketing or related field

· Preferably, a proven track record working for major IT or Telco vendor

· Channel marketing experience essential

· Fluent in English and Chinese

Location

· The position will be based in Beijing.

Polycom is changing how people collaborate. We are the global leader in standards-based unified communications (UC) solutions for telepresence, video, and voice powered by the Polycom RealPresence Video Solutions. The RealPresence Video Solutions interoperate with the broadest range of business, mobile, and social applications and devices. More than 400,000 organizations trust Polycom solutions to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners, customers, specialists, and prospects. Polycom, together with its broad partner ecosystem, provides customers with the best TCO, scalability, and security for video collaboration, whether on-premises, hosted, or cloud-delivered. With revenues of $1.5 Billion for 2011, a debt free balance sheet and over 600 patents issued or pending, Polycom leads a market expected to grow to nearly 4.1 billion by 2015.
At Polycom, we are not only on a journey to transform how the world collaborates but also how our employees experience their work lives. Our values are at the core of Polycom’s transformation and we know the evolution of our company depends on individuals who believe in and act upon these values.
    We seek to wow our customers, both internal and external, every day.
    We strive to succeed together, through collaborative and effective interactions.
    We believe in the importance of being creatively bold and seeking to be innovative in our work.
    We are relentless in overcoming obstacles and delivering excellence in everything we do.
    We value authenticity in words and deeds.
These tenets guide our business decisions and serve as the building blocks for our culture. If our values and vision for the future resonate with you, join over 4000 Polycom employees in achieving astonishing success.