Field Marketing Manager
丝芙兰（上海）化妆品销售有限公司
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2013-05-13
- 工作地点：上海-黄浦区
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：大专
- 语言要求：英语良好
- 职位类别：市场/营销/拓展经理 市场通路经理/主管
职位描述
Duties and Responsibilities:
Field Marketing is responsible to maximize brand presence at local level throughout local resource integration and local CRM program, including below duties:
(a). LSM plan development
Create annual LSM plan base on yearly animation schedule, store expansion and Marketing strategy
(b). Store Visibility / Accessibility enhancement
Provide communication support to all stores, including
i. Existing store - visibility enhancement, signage placement, ad space contract renew, image update
ii. New stores - pre-opening, opening program
iii. Key stores - tailor made program for key stores during specific period
(c). Local Relationship building
i. Establish regular contact base to build good relationship with local landlord.
ii. Gain resource from landlord to keep brand continuous exposure in local
iii. Working with local store management team for desired purposes
(d). Identify local brand exposure opportunities
i. Propose regional / citywide level LSM event or programs
ii. Searching any potential opportunities e.g. cross-over and joint program with other proper brands
(e). Internal support
i. PR - coordinating venue and support for road show / press event
ii. Media - on ground support
iii. CRM - data acquisition from landlord member or VIP list
iv. Image - ensure visuals are updated and relevant at field
(f). Budget Control and ROI delivery
i. Price negotiation / coach and lead agency
ii. Quality and budget control to deliver positive ROI
Qualifications:
(a). 4 years relevant experience in brand trade marketing or chain store brands
(b). Details oriented and well organized
(c). Effective communication skills and self-motivated
(d). Good at planning with strategic thinking
(e). Being on-hands
(f). Business travel required
Field Marketing is responsible to maximize brand presence at local level throughout local resource integration and local CRM program, including below duties:
(a). LSM plan development
Create annual LSM plan base on yearly animation schedule, store expansion and Marketing strategy
(b). Store Visibility / Accessibility enhancement
Provide communication support to all stores, including
i. Existing store - visibility enhancement, signage placement, ad space contract renew, image update
ii. New stores - pre-opening, opening program
iii. Key stores - tailor made program for key stores during specific period
(c). Local Relationship building
i. Establish regular contact base to build good relationship with local landlord.
ii. Gain resource from landlord to keep brand continuous exposure in local
iii. Working with local store management team for desired purposes
(d). Identify local brand exposure opportunities
i. Propose regional / citywide level LSM event or programs
ii. Searching any potential opportunities e.g. cross-over and joint program with other proper brands
(e). Internal support
i. PR - coordinating venue and support for road show / press event
ii. Media - on ground support
iii. CRM - data acquisition from landlord member or VIP list
iv. Image - ensure visuals are updated and relevant at field
(f). Budget Control and ROI delivery
i. Price negotiation / coach and lead agency
ii. Quality and budget control to deliver positive ROI
Qualifications:
(a). 4 years relevant experience in brand trade marketing or chain store brands
(b). Details oriented and well organized
(c). Effective communication skills and self-motivated
(d). Good at planning with strategic thinking
(e). Being on-hands
(f). Business travel required
公司介绍
丝芙兰--备受全球消费者挚爱的美力社区，始终致力于为消费者及品牌提供最独特的零售体验，鼓励他们自由大胆地探索及创造自我美力。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。