Product Marketing Manager
滨特尔贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2013-10-14
- 工作地点:上海
- 招聘人数:1
- 职位类别:产品/品牌经理
职位描述
Responsibilities:
1. Defines the product strategy and roadmap. Researches and recommends new products and services or market trends / opportunities consistent with corporate capabilities and objectives.
2. Develops product launch plans and manages the introduction of new products to the sales channel.
3. Conducts voice of the customer (VOC) activities to develop new product offerings / specifications that satisfy different customer verticals.
4. Conducts cost analyses and determines new product pricing.
5. Develops pro forma with complete financial analysis and sales forecast of all proposed new products.
6. Determines positioning of products and services considering price, volume, share and profitability.
7. Ensures that assigned product families are responsive to market needs to maintain and/or improve market penetration and share position.
8. Monitors and assesses competitive products and programs and as a result develops and implements proactive strategies to strengthen competitive edge.
9. Communicates with and influences other departments in developing strategic marketing plans and programs.
10. Directs product plan implementation for assigned products and coordinates cross-functional activities.
11. Manages product specification, quality, cost and data integrity as it relates to the product family.
12. Develops training materials for the assigned product families to support the Training Program.
13. Serves as a subject matter expert for assigned product families to support internal team, field sales, distributors and end customers as required. Serves as an expert with respect to the competition.
14. Provides collateral support for Specifier’s Guide, launch kits, competitive alerts, sales communications, and instruction sheets.
15. Runs NPD, VE, and other projects in the company.
Requirements:
1. Bachelor's degree or equivalent, MBA or Master's degree in Business, Marketing or Engineering preferred
2. Above 5 Years of related business experience
3. Technical aptitude / experience
4. Product line marketing or product management experience is a must
5. Experience in engineering and project management will be a nice plus
6. Experience working with cross-functional teams in a fast growing environment
公司介绍
Its premier brands Pentair, Everpure, Aurora, Berkeley, Fairbanks-Nijhuis, Haffmans, Hydromatic, Hypro, Sta-Rite, Union, S?dmo and X-Flow provide a comprehensive range of products and services to address customers’ needs for reliable and efficient movement and control of water and other fluids.
We aim to deliver adaptive, industry-leading solutions that help ensure a safer, healthier future for all. Pentair works at the very center of global commerce, providing critical inputs to a wide range of essential industries.
总部位于美国明尼苏达州的滨特尔集团成立于1966年,其下属水集团是世界上***的专业水处理设备制造公司之一,在全球拥有50多家分支机构,现有员工13100人,年营业额约30亿美元,是美国500家***工业企业之一。滨特尔集团的经营业务主要涉及:水科技领域、电子机柜行业。滨特尔水集团是滨特尔集团的首要产业,其主要业务包括:滨特尔泵,滨特尔净化与过滤部,滨特尔泳池及水景部。
作为世界上权威的水处理专家,在竞争日益激烈的全球水处理市场,滨特尔是世界上主要的水处理设备供应商。我们致力于将***的水处理技术和服务传播到世界上每一个水质需要改善的地方。
滨特尔集团十分重视在中国的长期发展。1997年,在上海设立了办事机构。2001年,在苏州市投资建立制造厂,生产各类水处理设备,立志于将世界***的水处理理念引入亚太地区。2004年3月,在北京设立了办事机构。为了更好地服务于中国客户,集团已将亚太总部迁入上海。如今,上海已经成为滨特尔在亚太区的销售、服务、研发、设计、规划等中心,全面负责大陆及亚太地区业务及服务。
从美国白宫到英国白金汉宫,从马来西亚双子塔到科威特皇宫,从迪士尼乐园到星巴克,滨特尔的足迹遍布全球。如今,滨特尔将同步世界的技术和产品引进中国,北京钓鱼台、上海外滩、十运会主赛场之一的南京奥体中心游泳池等经典工程已经率先享受了来自滨特尔的先进技术和专业服务。
滨特尔将一如既往继续其积极的发展策略,增强品牌知名度,生产可靠,高品质的产品,加强全球的服务营销网络。让全世界各行各业的人们用上最安全、最洁净的水是滨特尔水集团对全世界做出的承诺。
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联系方式
- 公司地址:延安西路1118号龙之梦大厦19楼