Online Marketing Manager
POLYCOM通讯技术(北京)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:计算机软件 通信/电信/网络设备
职位信息
- 发布日期:2012-11-13
- 工作地点:北京
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:普通话良好
英语良好 - 职位类别:市场/营销/拓展经理 其他
职位描述
工作年限:6年以上
最低学历:本科
发邮箱至: chinasales@polycom.com
职位分类:Marketing
Polycom
Polycom is the global leader in open standards-based unified communications (UC) solutions for telepresence, video, and voice powered by the Polycom® RealPresence® Platform. The RealPresence Platform interoperates with the broadest range of business, mobile, and social applications and devices. More than 400,000 organizations trust Polycom solutions to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners, customers, specialists, and prospects.
Polycom, together with its broad partner ecosystem, provides customers with the best total cost of ownership, interoperability, scalability, and security for video collaboration, whether on-premises, hosted, or cloud-delivered. Visit www.polycom.com.cn
Role Summary
The Manager of Online & Social Media Marketing sits within Polycom China Marketing team, providing online marketing and social media support, including project management and execution of all online and social media campaigns to support China brand awareness & communications plan.
The individual will be responsible for ensuring adoption and execution of social media best practices across web and online campaigns and execution of web, online, and social media programs and activities.
Key Areas of Responsibility and Tasks
·Support implementation of Polycom China Social Media marketing plan through a focus communications calendar tailored for different strategic topics and solutions.
·Liaise with multiple stakeholders at Corp./local on overall execution of Online & Social Media programs and activities for China throughout calendar year.
·Polycom Chinese Website daily maintain
·Review, identify, and manage full lifecycle of all online, social and web campaign in supporting business focus aligning closely with Polycom social media policy and web governance.
·Prepare relevant and regular report to Polycom China marketing team.
·Responsible for day to day agency management (where required) and ensure everything is tracked in accordance to Polycom policy.
·Support implementation of all e-marketing and Social Media related initiatives.
·Maintain a strong day to day partnership with key strategic partners ie Sina, CNTV and Sohu
Experience & Language Requirements
·5+ years of Online Marketing experience incl. web analytics background is required.
·Experience with managing execution of social media marketing programs.
·Basic understanding of Integrated Marketing
·Knowledge and experience with leveraging innovative online technologies including Web 2.0
·Experience working in a matrix and cross-functional organization teams
·Effective executive communication, both oral and written in Chinese & English
·Experience managing agency relationships to achieve on-time and on-target results
·Well-versed in social media environments, technology, engagements and the overall Social Web
Education
Minimum Bachelors in Marketing, General Business, Media or Communications with commensurate experience in marketing and/or technology positions.
Skills and Competencies
·Online marketing including web technologies
·Disciplined, data-driven decision-making; strong analytical skills
·Digitally savvy - knows how to market via interactive and web programs. Knows how to plan marketing activity centered around a customer centric interactive experience
Travel Required
Minimal travel is required.
公司介绍
At Polycom, we are not only on a journey to transform how the world collaborates but also how our employees experience their work lives. Our values are at the core of Polycom’s transformation and we know the evolution of our company depends on individuals who believe in and act upon these values.
We seek to wow our customers, both internal and external, every day.
We strive to succeed together, through collaborative and effective interactions.
We believe in the importance of being creatively bold and seeking to be innovative in our work.
We are relentless in overcoming obstacles and delivering excellence in everything we do.
We value authenticity in words and deeds.
These tenets guide our business decisions and serve as the building blocks for our culture. If our values and vision for the future resonate with you, join over 4000 Polycom employees in achieving astonishing success.
联系方式
- Email:chinahr@polycom.com
- 公司地址:上班地址:北京市朝阳区新源南路3号,平安国际金融中心A座25层