长沙招聘

· 1、Give support/input to segment marketing plan on marketing programs/activities and MarCom tools for each communication platform/theme. Recommend segment marketing strategy.

· 2、Propose and work out programs/activities plan in conjunction with members of Segment Marketing, Product Marketing, MarCom team and sales.

· 3、Implement programs/activities according to aligned plan.Ensure timely and good delivery within budget and also in line with brand and business goals.

· 4、For Channel initiated programs/activities, Segment Activation Manager should offer timely and full supports as aligned.

· 5、Segment and its programs/activities based MarCom tools should be developed by Segment Activation Manager, make sure all MarCom tools are consistent with Segment Marketing Plan and Segment communication platform.

· 6、Segment product/application based MarCom tools should be developed by Segment Activation Manager, make sure all MarCom tools are consistent with Segment Marketing Plan and Segment communication platform.

· 7、Propose and work out MarCom plan of New Product Launch, deliver MarCom tools and activities by aligning with Segment Marketing Plan and Segment communication platform.

· 8、For cross-Segments based MarCom tools, PR, Segment Activation Manager should make sure the communication objective/tone/theme of the MarComtools which is developed by Marketing Communication Manager is consistent with Segment Marketing Plan and Segment communication platform.

· 9、For promotion based MarCom tools, Segment Activation Manager should make sure the communication objective/tone/theme of the MarCom tools which is developed by Channel Marketing is consistent with Segment Marketing Plan and Segment communication platform.

· 10、Make the merchandising Guideline for channel, and assure it be well implement in local. (Input by consumer segment activation manager )

欧普照明是一家创新型快速发展的公司，成立于1996年8月，是一家集研发、生产和销售于一体的全球化照明企业，现有员工5000多人。主要的产品包括节能灯、吸顶灯、支架、筒射灯、LED照明等，国内市场占有率已处于领先地位； 同时，欧普自主品牌产品的海外业绩也相当喜人。
经过多年的努力建设，欧普拥有了一支强大的营销队伍和完善的国内外营销网络。目前国内有37个分公司/办事处和近3000家品牌专卖店，5000多个家居照明产品销售网点，近3000个超市网点，500多个商业照明产品销售网点。同时，欧普照明的产品也远销世界四十多个国家和地区，在欧洲、中东、南美、南亚、东南亚等地区设有办事处。欧普照明2010年度销售收入已超过30亿元，并连续三年复合增长超过30%。
2008年，欧普在上海成立总部“欧普照明有限公司”，开始了更加全面的国内市场覆盖及更加前沿的海外销售布局；同年，欧普在苏州征地700余亩，正在建设一座现代化、节能环保型的工业园区，这标志着欧普照明已经迈上了一个新的发展台阶，为打造照明行业的民族领袖企业打下坚实的基础。
欧普照明以“用光创造价值”为光明使命，以“打造全球化照明企业，成为中国照明领袖品牌”为企业目标，在努力塑造产品品牌和雇主品牌的同时，致力于绿色、和谐、低碳的新生活主张，以领先的技术、节能环保的理念，为人们的工作和生活营造优质的光环境而不懈努力。
专注光的价值，感受光的魅力！热情、敬业的欧普人，正在为打造中国照明领袖品牌而不断进取，不断创新，将光与爱播撒人间！