长沙招聘

Position Title (Internal Title)
AREA MANAGER

Report To (Position) : Regional Sales Manager Date Compiled : 2013-Mar.

Hierarchical Position

Superior

Immediate Supervisor
Position
Subordinates

Nature of Interaction Definition With Whom (internal or external)

1 Inform / Contact / Transmit Understand, give, receive, transmit and exchange information accurately with basic courtesy. National Sales Manager, Dealers, retailers, colleagues (logistics, sales assistant, marketing team, customer service)
2 Affect / Coordinate / Compromise Cooperate with and work around others, involving suggesting solutions, influencing, making compromises and coordinating with relevant sources to get things done. retailers, Dealers , colleagues (sales assistant, marketing team, customer service)
3 Convince / Persist / Negotiate Handle demanding situation through persuasion, negotiation, persistence and follow up using facts, logic and interpersonal skills to achieve a win-win solution such as in selling. Retailer
4 Conciliate / Reconcile / Overcome Harmonize opposing and/or competing interests among diverse groups under difficult and fragile circumstances, often involving reconciliation of conflicts and overcoming opposition. Dealers and landlords of Dept Store

Scope of Function

Approximate Sales Budget / Expense Control : per annum

Region : HK :
% China : 100 % Other Regions :
%

Job Function :
Sales: 100 % Marketing: % Admin: % Logistics: % C.Serv:
% Retailing
%

Job Requirement
Language Qualification Experience Skills
please select
1-Basic
2-Good
3-Very good
4-Expert / Native Language Oral Written Over 5 1 Typing
w.p.m.
1 University Degree in
Years of experience in 1 0 Word

related field or in 1 Excel

0 Master degree in
1 0 PowerPoint

English 2 2

Cantonese

0 Technical Institute

Mandarin 4 4 0 Other qualification(s)
0 Other required experience(s) 0 Other required skill(s) :

Other ______









Other Requirements ? Sale experience in sale and channel management
? Strong experience in City and POS development
? Independent and outgoing personality, have good communication skills
? Good management and planning skills
? Can devote personal time when needed

Purpose
? Monitor relationship between brand and dealer, Monitor dealer's retailing management skills and training,
? Help to deliver all city marketing activities
? Maintain relationship with key dept.Store.
? Fulfill the sale target and POS development plan in region assigned.

Major Responsibilities
(from most important to least) Performance Indicators
(so as to ... achieve what ?) Competency Indicators
(how to achieve objectives?)
1. Sales

a. Achieve sales objective

b. Monitor Dealer's inventory level and suggest ordering

c. Monitor Dealer's retailing management and training

d. Evaluate competitors' information and formulate reaction sales and marketing strategies

e. Develop annual sales Forecast for each city and control the furniture cost. a. Achieve the sales target that was confirmed at the previous year

b. Ensure dealer to maintain enough stock level on best sellers and new products.

c. Ensure the trade terms and rebate can be implemented effectively to dealers.

d. Understand the market situation and competitors' information, in turn to formulate and implement certain policies and strategies to enhance our brand's status in the market

e. Maintain quality of POS and fulfill the city and POS development plan.

f. Conduct a sales estimate for each city in each month a. Selling skills; good relationship with dealers and dept. Stores.; sales strategies; presentation skills
b. Good selling and presentation skills

c. Analytical skills; good relationship with dealers and colleagues




2. Communication

a. Communicate with upper management on market conditions, competitor activities and business threats/opportunities

b. Communicate with dealers and dept. store on company policy and brand policy, such as consumer discount policy

c. Regular meeting with sale and marketing colleagues
a. Exchange information to ensure our policy is appropriate to the market and react on the competitors' activities


b. Enforce the policies to retailers, such as consumer discount policy to retain retailers' profit margin

c. Exchange information to ensure steady supply of POS and display materials for retailers
a. Good relationship with dealers; strong market sense; analytical skill

b. Communication skills, strong market sense

c. Good presentation skills
3. Reporting

a. Prepare monthly report
b. Sell-thru summary
c. Inventory report
d. budget and annual plan update
f. Maintain a complete retailer list according to Swatch's requirements
? Understand the market situation and better communicate with retailer so as to improve the business overall environment
? Market sense
? Analytical skill
? Good relationship with retailers
b. Retailer to submit their monthly sell-thru information
d. Plan and hold promotions for shops

4. Training

Deliver selling skill and product knowledge training to dealers.
Maintain good relationship and motivate dealers sales staff on product, selling skills and merchandising
Plan and hold training course to counter staff
5. Policy Enforcement
a. Assure dealers to respect the brand policy
b. Review dealer's inventory levels to ensure they carry a core collection to meet consumers' demand
c. Help to review target setting up . a. Explanation and enforcement

b. Supervise retailer pricing
c. Make recommendations
5. Budget Control and Planning ? Fulfill the sale target under the furniture budget assigned ? Develop annual sales budget and budget update forecast for assigned customers

7. Distribution Control and Development ? Recognize new retail opportunities ahead of competitors
? Open new shops according to objectives and to ensure minimum necessary distribution while maintaining a high quality retailer network ? Open high potential shop and close low potential shop through negotiation with retailer and management
8. General
? Ensure payment is settled on time with dealers.
a. Keep close relationship with dealers
b. Protect the brand image

c. Ensure new products launch on a timely basis

? Carefulness monitoring
a. Handle retailer complaints

b. Suggest actions regarding counterfeits and copies
c. Follow-up on special orders (i.e. one shot launch order)

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