长沙招聘

Your roles:

职位描述

You will be responsible for full spectrum of marketing plan and strategies in accordance to company’s standards and directions including advertising, branding, press release, public relations, copywriting, promotions, budget control, website, visual merchandising etc

你将负责按照公司的标准和方向 制定全方位的营销计划和战略，包括广告，品牌推广，新闻发布，公共关系，文案，促销，预算控制，网页及视觉营销等。

Job Responsibilities

主要工作职责:

Advertising 广告

1.Works closely with head office to implement marketing plan and strategies in accordance to guidelines, standards and directions from head office

2.Contextualizes marketing directions from head office as necessary to match local requirements

3.Prepares budget for advertising campaign, monitor and record expenses for each season.

4.Works closely with head office on all advertising templates and campaigns for each season. This includes outlet visual designs, advertisement designs and A5 posters etc.

5.Plans advertising schedule for each season, e.g. Catalogues, E-mailer, e-newsletter, hoardings, billboards and print ads.

6.Coordinates marketing and communications activities such as advertisements, publications and events based on the directions from head office including booking of all media buying and schedules. Works with media agency to enjoy rebates on media bookings. Prepares artwork for submissions.

7.Conducts marketing training when necessary, e.g. new staffs, brand training etc

8.Conducts market research and competitor analysis, government law and regulations.

1、与总部紧密合作，根据总部制定的战略，准则， 标准和方向 制定和实施营销计划。

2、将总行的市场计划与本地情况严密结合分析
3、为广告活动做好准备，监测和记录每个季度费用预算。
4、密切监督所有广告处工程模板和每个季度的活动，包括店面视觉设计，广告设计和A5海报等
5、制定每个季度的广告计划 例如广告计划目录，收发电子邮件，电子通讯，围板，广告牌和印刷广告。
6、营销和公关活动，如广告，出版物和来自总行的所有媒体，包括购买和预订各种媒体活动的时间安排。与中介媒体合作要求给与预定折扣等， 准备和提交广告模板。
7、需要时， 进行员工培训，例如新员工，品牌培训等
8、进行市场调研和竞争对手分析，了解政府的法律和法规。

Branding 品牌推广

1.Supports Product and Retail Teams for product launch, releases, seasonal / specific mark down and promotional items

2.Sends e-mailer with new shop pictures for every new shop opening.

3.Displays A5 poster at all shops at least 2 weeks prior to new shop opening

4.Changes outlet visuals timely and seasonal posters in stores and communicate to all relevant parties.

5.Liaises with Printing supplier and schedule for change of outlet visuals. Inform respective shopping malls to seek approval for change. Inform all outlets on the timing and changes accordingly.

6.Plans sales and change of season calendar, and inform Logistics, Design Team and Operations. This is to ensure that all products feature on the posters are available in store.

1．支持产品的推出和销售团队一起准备产品的准备， 发布， 以及纪录季节性产品和需要下架的， 以及促销货品。
2。当新店开张时发送包含新店照片的电子邮件给客户
3。在新店开张前2个星期张贴 A5大小的海报在店铺外
4。及时传达店铺的变化和视觉效果和季节性海报给所有有关方面
5。与印刷供应商确定店铺的图片图像变化的时间表。通知各个商场寻求改变批准。通知的时间和相应的改变给所有店铺。
6。计划销售和季度的日历的改变，并告知物流，设计团队和运营。这是为了确保所有新产品的图样，可张贴在商店。

Visual Merchandising视觉营销

1.Works closely with visual merchandising team in head office for following:

2.Plans and standardize product displays in retail outlets based on visual merchandising guidelines and standards from head office

3.Performs and maintain visual displays and merchandising in retail outlets based on visual merchandising guidelines and standards from head office

4.Monitors the sell-through of the display items to achieve effective visual merchandising at all times

5.Plans and conducts Visual Merchandising Training to equip retail staff with necessary visual merchandising knowledge and skills

6.Responsible for costing and inventory control of props, display tools and POP materials

7.Liaises with suppliers / head office for purchasing of props, display tools and POP materials

8.Plans and creates thematic window displays

9.Designs and constructs props for display and visual merchandising

1、密切与总部视觉营销团队在以下方面进行合作：
2、按照总部的视觉营销指导来布置及规划产品的摆放
3、按照总部的视觉营销的指导方针来确定店面的图片等的设置
4、有效的展示产品以达到最佳的视觉营销效果
5、销售人员必须参加视觉营销的培训， 掌握必要的视觉营销知识和技能
6、负责成本和库存管理及相关用具的管理，包括展示工具和POP材料
7、与供应商进行联络/总行购买道具，展示工具和POP材料
8、计划和创建专题橱窗设置
9 、设计和建造用于视觉设计和销售的道具

Press release, Public relations, Copywriting 新闻稿， 公共关系及 撰写文件

1.Provides all levels of copywriting in the marketing team. This includes press releases, catalogue, e-mailer, e-newletters, subjects, promotion, products description etc.

2.Builds good business network. Attends social events, functions, campaigns, launches and meetings.

3.Manages media and landlord contact list and constantly ensure it is updated.

4.Prepares press releases in print, CD and flash for all Media, landlords, business partners on new activities, launches, product lines, campaigns, events. This is essential to keep media in the loop on our marketing initiatives.

5.Responsible for Press / Publicity generated target and archives all featured items.

6.Communicates all featured items to the shops.

7.Handles publicity, interviews and press enquiries.

8.Provides shoe samples and sends edged-out images to magazines, papers, TV for editorial/media support and features.

1、提供营销团队各级文案的撰写。这包括新闻稿，目录，收发电子邮件，电子新闻，主题，宣传，产品介绍等
2、建立良好的商业网络。参加社会活动，竞赛和会议。
3、建立媒体和业主管理联系人列表，不断确保它被更新。
4、在新的活动前， 产品发布前或者其他竞赛活动时 准备新闻稿的发布包括印刷品， CD刻录，动画等给所有媒体，业主，商业合作伙伴，保证所有媒介渠道的畅通在市场推广中占有重要地位。

5、确保所有媒介，目标群体可以得到所有要传达的信息

6、与店铺交流所有的专题或者目标产品
7、负责宣传，采访和新闻调查。
8、提供鞋样，并发送特色图像给，杂志，报纸，电视台的编辑等媒体部门。

Requirements

申请人要求

• At least a Degree in Marketing or related field
• Minimum 2 years of experience in marketing preferably in retail industry
• Applicants with working experience in similar capacity (E.g. Advertising, E-commerce, PR Consultancy) will be highly preferred
• Team Player with positive learning attitude
• Excellent interpersonal and communication skills
• Able to multi- task

1、至少拥有市场营销或者相关专业学士以上的学位

2、至少两年以上的市场营销工作经验

3、申请人有相关方面（例如：广告， 电子商务， 公共关系）将优先考虑

4、有团队合作精神和正确的学习态度

5、良好的沟通和交流技巧

6、可以参与不同种类的工作

创始于 1996 年，Charles & Keith 作为国际炙手可热的女装鞋品及配饰品牌，专注于年轻和流行时尚。
Charles & Keith 集设计、生产、销售于一体，时刻关注年轻和流行时尚，推陈出新一系列鞋、包、皮夹、
腰带、太阳镜等流行时尚单品。Charles & Keith 是标榜新时代***的国际品牌，专研***鞋款、手提包及
各种配饰，因了解现代***对精致剪裁和潮流的不同需求，提供前卫设计和丰富选择。独特地店中店概念，
让购物体验升华另一境界。
Charles & Keith 分别在亚太、欧洲和中东等地区拥有超过 300 家专卖店。