Brand Manager
雅培制药有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2024-06-05
- 工作地点:上海
- 工作经验:3-7年
- 学历要求:本科
- 职位月薪:2.5-3万·13薪
- 职位类别:Brand Manager
职位描述
84 Main Responsibilities:
Job Weighting% Main Responsibilities
20 Understand brand strategy and develop brand tactics
20 Assist brand strategy development
40 Brand tactics execution
10 Professional relationship
10 Cost control & monitoring
84 Major Responsibilities/Activities:
Marketing Planning
61 Develop Muti-channel (including Retail/EC) Brand plan and tactical plan for Duphalac/other GI brands.
61 Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.
61 Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
61 Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.
Product Management
61 Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.
61 Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement
61 Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
61 Direct the product promotion and growth initiatives to attain increasing of market share
61 Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
61 Identify the opinion leaders in related area.
61 Lead to build and maintain professional relationship with KOLs
61 Establish and develop the national expert network to ensure the strong expertise for assigned products
Cost Control & Monitoring
61 Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
61 Monitor and control marketing expenses in line with budget on monthly basis
61 Modify and manage expenses allocation to regions
6. REQUIREMENTS:
85 Industry experiences: Minimum 3-5 years working experience in Pharmaceutical industry
85 Language Skills: Fulent in English both oral and written
85 Computer Skills: Working knowledge, especially good at Excel and PowerPoint
85 Mobility: Willing to travel frequently
85 Other Special requirement:
61 Thorough understanding on the healthcare industry (pharmaceutical OTC/EC) is a plus
61 Good understanding of business and product knowledge with marketing sense
61 Strong communication and presentation skill with excellent interpersonal sense
61 Experienced project management background in pharmaceutical company
61 Strong analytical skills including business and financial management
61 Autonomy/Independence, Assertiveness; a polished professional presence is essential
61 Should be self-motivated, creative and well organized
Job Weighting% Main Responsibilities
20 Understand brand strategy and develop brand tactics
20 Assist brand strategy development
40 Brand tactics execution
10 Professional relationship
10 Cost control & monitoring
84 Major Responsibilities/Activities:
Marketing Planning
61 Develop Muti-channel (including Retail/EC) Brand plan and tactical plan for Duphalac/other GI brands.
61 Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.
61 Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
61 Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.
Product Management
61 Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.
61 Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement
61 Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
61 Direct the product promotion and growth initiatives to attain increasing of market share
61 Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
61 Identify the opinion leaders in related area.
61 Lead to build and maintain professional relationship with KOLs
61 Establish and develop the national expert network to ensure the strong expertise for assigned products
Cost Control & Monitoring
61 Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
61 Monitor and control marketing expenses in line with budget on monthly basis
61 Modify and manage expenses allocation to regions
6. REQUIREMENTS:
85 Industry experiences: Minimum 3-5 years working experience in Pharmaceutical industry
85 Language Skills: Fulent in English both oral and written
85 Computer Skills: Working knowledge, especially good at Excel and PowerPoint
85 Mobility: Willing to travel frequently
85 Other Special requirement:
61 Thorough understanding on the healthcare industry (pharmaceutical OTC/EC) is a plus
61 Good understanding of business and product knowledge with marketing sense
61 Strong communication and presentation skill with excellent interpersonal sense
61 Experienced project management background in pharmaceutical company
61 Strong analytical skills including business and financial management
61 Autonomy/Independence, Assertiveness; a polished professional presence is essential
61 Should be self-motivated, creative and well organized
公司介绍
服务于全球医疗保健需求
我们是一家全球性的多元化医疗保健公司,致力于探索维持健康的新药品、新技术和新方法。我们的产品跨越整个医疗护理领域,从营养品和诊断产品到医疗器械和医药治疗方案。我们全线产品系列贯穿各个年龄段,满足从婴幼儿到老年人的重要健康需求。
公司在全球范围内拥有销售、制造、研发以及分销等网点,我们时刻为客户和患者着想,因此我们会随时出现在他们最需要的地方。我们的全球影响力和客户服务能力获得了广泛认可。
科学传递关爱
在我们120多年的发展历程中,雅培人一直为着一个永恒的目标而不懈地努力:推动医疗科学进步,帮助人们更健康地生活。这也是我们公司优良传统的一部分并且将继续推动我们不断向前。今天,雅培全球70,000名雅培员工共同激情投入"科学传递关爱"的行动。
这是雅培的承诺,我们相信生命拥有无限潜能,我们愿意为这份崇高的事业贡献力量。
良好的工作环境
在雅培,我们提供优良的工作环境,并被公认为优秀雇主,对此我们倍感自豪。我们以承诺提供优越的工作场所而获得了众多本地,全国及国际性的荣誉。雅培员工知道他们所得到的都是最好的—从获奖医疗保健福利到各种便利和福利服务及长期退休福利。
致力于全球领先的健康事业
我们把对生活的改善延伸到人道主义事业。作为一个生产创新型医疗保健产品的领导者,雅培认为这是我们特殊和使命来帮助人们—无论他们处于贫穷或是灾难。我们都将坚定不移地通过创新和多项社会活动来完成这项职责。
雅培成熟药品部
雅培成熟药品部(EPD)目前在中国有1200名左右员工, 拥有消化及肝病,妇科及神经科,心血管及泌尿科,疫苗产品领域的13个产品。我们诚邀充满激情,实干的精英加入我们的团队。
更多职位信息查询及申请,请点击此处:
https://www.abbottcareers.com/
欢迎在linkedIn上关注雅培:
http://www.linkedin.com/company/abbott-
我们是一家全球性的多元化医疗保健公司,致力于探索维持健康的新药品、新技术和新方法。我们的产品跨越整个医疗护理领域,从营养品和诊断产品到医疗器械和医药治疗方案。我们全线产品系列贯穿各个年龄段,满足从婴幼儿到老年人的重要健康需求。
公司在全球范围内拥有销售、制造、研发以及分销等网点,我们时刻为客户和患者着想,因此我们会随时出现在他们最需要的地方。我们的全球影响力和客户服务能力获得了广泛认可。
科学传递关爱
在我们120多年的发展历程中,雅培人一直为着一个永恒的目标而不懈地努力:推动医疗科学进步,帮助人们更健康地生活。这也是我们公司优良传统的一部分并且将继续推动我们不断向前。今天,雅培全球70,000名雅培员工共同激情投入"科学传递关爱"的行动。
这是雅培的承诺,我们相信生命拥有无限潜能,我们愿意为这份崇高的事业贡献力量。
良好的工作环境
在雅培,我们提供优良的工作环境,并被公认为优秀雇主,对此我们倍感自豪。我们以承诺提供优越的工作场所而获得了众多本地,全国及国际性的荣誉。雅培员工知道他们所得到的都是最好的—从获奖医疗保健福利到各种便利和福利服务及长期退休福利。
致力于全球领先的健康事业
我们把对生活的改善延伸到人道主义事业。作为一个生产创新型医疗保健产品的领导者,雅培认为这是我们特殊和使命来帮助人们—无论他们处于贫穷或是灾难。我们都将坚定不移地通过创新和多项社会活动来完成这项职责。
雅培成熟药品部
雅培成熟药品部(EPD)目前在中国有1200名左右员工, 拥有消化及肝病,妇科及神经科,心血管及泌尿科,疫苗产品领域的13个产品。我们诚邀充满激情,实干的精英加入我们的团队。
更多职位信息查询及申请,请点击此处:
https://www.abbottcareers.com/
欢迎在linkedIn上关注雅培:
http://www.linkedin.com/company/abbott-
联系方式
- 公司地址:上海市南京西路388号仙乐斯广场32楼 (邮编:200003)