长沙招聘

BASIC FUNCTION :
o Responsible for category growth, innovation & vitality Globally.
o Responsible for Scoping global projects basis category needs , working closely with the region’s category teams. Demonstrate ability to gather global trends, competitive moves, Regional business requirements , channel needs per region etc to string together a robust scope.
o Must demonstrate ability to be the marketing lead for Global NPD and work closely with the program manager , regional category teams , ID & engineering on all projects.
o Must demonstrate ability to foster communications between various markets and create synergies across regions.
o Should be able to build strong connections with global marketing, engineering , manufacturing , ID, legal, global finance and local marketing teams to be able to create a synchronized efficient & effective global NPS
o Should be able to represent the needs of the rest of the world, when one Region takes the lead role on a project. Ability to act as a Global COnsultatnt for region led projects.
o Should be comfortable using the AIR database to take out information on a regular basis and create standard dashboards for reporting key category performance indicators .
SPECIFIC RESPONSIBILITIES:
o Create the Global NPS for the category along with the regions and gain allignement from leadership.
o Understand each markets strat plan for the category , the key consumer & channel needs per market, the key competition and derive possible areas of collaboration across regions driving efficiency globally.
o Call out critical portfolio gaps and create project scopes for kick off.
o Maintain continuous awareness of competitive products, KOHLER global portfolio, pricing, performance, and market share including trends in product design, architecture, interiors, living environments, etc. for the purpose of recommending product continuance or modifications, market potential, etc.
o Maintain continuous contact with design groups, regional teams, global engineering, and all other internal and external sources which can contribute to the development of new product ideas to satisfy market needs, drive business growth, and increase profit.
o Monitor the health of the category portfolio , ensuring a healthy number of 20’s project across the 4 strategic themes of sustainability, smart home, wellness and inclusivity.
o Develop business cases for each project to be able to prioritse and focus on hi impact ones with greater urgency.
? Marketing Lead for Global NPD projects
o Be the marketing Lead for Global NPD projects. Provide the larger business context to the core project teams to have better alignment to the strategy
o Represent the business stratgegy & financials during CR / DR . Talk through the consumer story and market need justifying the significance of the project.
o Own the ACT of the global project working with other functions.
? Consultant on other Multi regional projects led by a region
o Be the consultant for rest of the world when working with one region leading a project.
o Make the necessary connections & coordinations needed to bring teams together to ensure all requirements are captured
o Have an in depth understanding of US, China, India and APAC to be able to join the dots thus preventing duplication of efforts/ resources and driving synergies.
? Drive category innovation & strategy discussions as and when necessary.
? High Awareness of regional product ideas, development and launch activities
? Comfort with financial analysis and interpretations of whats happening.
EDUCATION AND EXPERIENCE REQUIREMENTS
Bachelor’s Degree in Marketing or related field required. MBA/MS preferred.
Proficient with English language.
5-7 years prior experience in Sales, Product Marketing, Channel Management, with min 2 year in Product Development. Experience in Strategy preferred. Demonstrated ability or track record of results.
Must possess a keen interest in building relationships, having an analytical mind, be strong on planning, detail and accuracy and be a demonstrably creative thinker. Must have high sense of ownership & drive to move things forward. Must demonstrate resilience and persistence and a keen understanding of Human nature. Must possess substantial skills in written and oral communication with all levels of Management and with outside contacts.
职能类别：
产品经理/主管

科勒公司创立于1873年，是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上，科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂，超过33,000名员工。在中国，科勒建立了9家工厂，并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要，科勒（中国）投资有限公司诚聘人员，公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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