Head of City Marketing Manager - Trade Marketing
EF 英孚教育
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:教育/培训/院校
职位信息
- 发布日期:2022-06-29
- 工作地点:上海-黄浦区
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:2.5-3.5万
- 职位类别:市场通路经理/主管
职位描述
At EF Education First, we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs - focused on language, travel, cultural exchange, and academics - help turn dreams into opportunities for people of all ages and nationalities. People are core to everything we do at EF - together, we help turn our customer’s dreams into life-changing opportunities. When you join EF, you join a global community working in more than 600 schools and offices in 50 countries, all with one shared mission of opening the world.
KEY RESPONSIBILITIES
As part of Omni-Channel Marketing, this job contributes to EF China success by implementing local marketing promotion, community operation and management, and continuously drive customer leads and improve customer conversion rate. Models and acts in accordance with EF guiding principles.
1. Ability to support EF centers to discern what types of events (e.g., company market campaign, in-center events etc.), such as designing, cooperating, and implementing marketing and customer activities outside and inside of EF centers.
2. Responsible for the establishment of EF local communities throughout activities, local partnership with brands/stores/companies surrounding, and marketing resources will support /enhance the customer acquisition and conversion, giving the brand a competitive advantage in the marketplace.
3. Develop city base local marketing team, generate leads through outdoor marketing promotion, outside activities, flyer distribution and pop-up store etc.
4. Use high-quality content output, keep high interaction with community members, maintain relationships with members, build a good community atmosphere. Cooperation with central marketing team for WeCom fission implementation.
5. To cooperate with central marking team to develop and manage EF WeCom community including drainage, daily operation, community fission, community label classification, accurate segmentation etc.
6. Develop and manage Dianping channel locally together with center managers, to drive high score of each center on Dianping consistently with students’ satisfaction.
7. Other tasks assigned by the line manager.
REQUIREMENTS
1. Bachelor and above with good English skills and presence.
2. 8+ years of Local marketing/community operation experience, familiar with various tools and methods for community management is preferred.
3. Have basic text editing skills, be familiar with content operation, and understand the needs of consumers in the e-commerce era.
4. Good self-starter, strong learning ability, ability to withstand stress, and embrace changes.
5. Good communication, effective cross-team cooperation, and organization skills.
KEY RESPONSIBILITIES
As part of Omni-Channel Marketing, this job contributes to EF China success by implementing local marketing promotion, community operation and management, and continuously drive customer leads and improve customer conversion rate. Models and acts in accordance with EF guiding principles.
1. Ability to support EF centers to discern what types of events (e.g., company market campaign, in-center events etc.), such as designing, cooperating, and implementing marketing and customer activities outside and inside of EF centers.
2. Responsible for the establishment of EF local communities throughout activities, local partnership with brands/stores/companies surrounding, and marketing resources will support /enhance the customer acquisition and conversion, giving the brand a competitive advantage in the marketplace.
3. Develop city base local marketing team, generate leads through outdoor marketing promotion, outside activities, flyer distribution and pop-up store etc.
4. Use high-quality content output, keep high interaction with community members, maintain relationships with members, build a good community atmosphere. Cooperation with central marketing team for WeCom fission implementation.
5. To cooperate with central marking team to develop and manage EF WeCom community including drainage, daily operation, community fission, community label classification, accurate segmentation etc.
6. Develop and manage Dianping channel locally together with center managers, to drive high score of each center on Dianping consistently with students’ satisfaction.
7. Other tasks assigned by the line manager.
REQUIREMENTS
1. Bachelor and above with good English skills and presence.
2. 8+ years of Local marketing/community operation experience, familiar with various tools and methods for community management is preferred.
3. Have basic text editing skills, be familiar with content operation, and understand the needs of consumers in the e-commerce era.
4. Good self-starter, strong learning ability, ability to withstand stress, and embrace changes.
5. Good communication, effective cross-team cooperation, and organization skills.
职能类别:市场通路经理/主管
公司介绍
At EF Education First, We hire people who want to make their careers matter. Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs - focused on language, travel, cultural exchange, and academics - help turn dreams into opportunities for people of all ages and nationalities.
People are core to everything we do at EF - together, we help turn our customer’s dreams into life-changing opportunities. When you join EF, you join a global community of 52,000 staff working in more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Ready to join us and make it matter?
People are core to everything we do at EF - together, we help turn our customer’s dreams into life-changing opportunities. When you join EF, you join a global community of 52,000 staff working in more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Ready to join us and make it matter?
联系方式
- Email:Charlene.zhangxm@ef.com
- 公司地址:福州路666号华鑫海欣大厦