长沙招聘

RIMARY PURPOSE OF THE POSITION:The Brand Manager is responsible for driving brand preference in consumer minds through the design and execution of clear brand strategies, creation of brand materials that are tailor to the customer’s needs/pain points/ and motivation; development of product and sales materials to support cross functional needs, to ultimately position our brands in a competitive way that will lead to increased market share.The brand manager will manage the STANLEY brand- one of our top professional brands that plays in several categories such as power tools, hand tools and storage solutions. You will be contributing to Stanley’s sales growth by designing campaigns and materials with compelling messages that will make the brand stand out and connect to our end users.You will report Reporting to the Brand Marketing Director- Asia; and work very closely with the digital, commercial, offline marketing teams and interact very closely with the local leadership team (General Manager and President):

• Commercial team to understand the product roadmap, product features and benefits, and commercial priorities
• Offline marketing to understand the offline events and develop the necessary materials to promote those events across China
• Digital team to brief them on upcoming new product launches and brand campaigns, so the digital team can design and implement a digital campaign to achieve the business goals
• Global brand team to get the latest updates about the brand, learn from other regions, get any support needed to implement campaigns in China
• In-house agency to develop all creative assets from landing pages, E-commerce content assets, sales materials, videos, photos, use-case content based on persona’s insights
• External agencies to develop content assets
• Liaise with regional brand managers to share best practices and create synergies to maximize resources

You will work closely with the brand specialist – who will report to you - on developing a variety of brand materials to launch new products or promote core categories.

MAIN RESPONSIBILITIES:

Brand Strategy

• Work closely with global Brand franchise leader to align on marketing strategies and campaign planning
• Work side by side with the commercial team to align to develop annual marketing plan, get all the information needed to develop and implement integrated marketing campaigns to launch new products and support core business categories
• Leverage as much as possible from global campaigns and materials to launch new products or brand campaigns
• Develop integrated marketing campaigns (online and offline channels) for key initiatives. The Brand Manager will work with local stakeholders to plan and report results of campaigns.
• Develop a content strategy for Stanley brand mainly focused on digital channels
• Design campaigns that are user centric, by understanding Stanley’s target audience to develop compelling messages and content across channels
• Work with the Ecommerce team to understand key priorities to develop the necessary materials they need.
• Become the brand ambassador and ensure all materials developed in China are in line with the brand’s equity and visual guidelines

Communication Execution

• Develop brand/New product launch toolkits
• Develop brand materials (this include adaptations of global materials and creation of brand-new assets to meet the local needs)
• Develop ecommerce and online style guides and materials to ensure they are brand consistent – ensure content is updated and aligned with Brand and incorporating digital and ecommerce into plans
• Update content for brand website
• Assess the effectiveness of the content in order to keep improving the content creation
• Work with the in-house agency and external agencies to develop content assets to support campaigns

Drive continuous end-user acquisition and understanding

• Develop holistic campaigns focused on end-user acquisition and growing revenue
• Identify and calendarize content to activate end user engagement at a regional and local level

Key metrics for success:

• Increase brand awareness and share of voice
• Increase brand visibility across social media channels
• Increase brand sentiment
• Measure the impact on sales behind brand initiatives

QUALIFICATIONS:

• At least 8 years related experience as Brand or Marketing Manager.
• Bachelor’s Degree in Business Administration, Marketing (Preferred) or equivalent. Masters/MBA is a plus.
• Excellent written and verbal communication skills in English. More languages a plus.
• Background in developing marketing strategies
• Experience with campaign design, omnichannel implementation and evaluation/assessment
• Experience in product launches
• Knowledge and understanding of Digital Marketing
• Strong analytical skills including the handling of financial data
• Demonstrates understanding of how organizations achieve profitability targets
• Ability to develop and manage budgets, pricing strategies and ROI analysis
• Experience/knowledge in commercial management of Power Tools Business is a plus
• Asia experience
• High energy level and highly motivated. A self-starter.
• Ability to multi-task, problem-solve, and prioritize in a fast-paced working environment.
• Leader by influence: Strong leadership skills and demonstrated success in guiding, directing, motivating and mentoring local counterparts
• Lead strategically and proactively by example with a hands-on approach.
• Brand Knowledge: Understands product, users, motivations, and barriers

美国史丹利百得公司成立于1843年，如今已发展成为全世界***的工具、五金和各类门产品的制造商，在全球各个国家设有办事机构，营销网络遍布全球，产品销往世界各地，是美国《财富》杂志选出的全美五百家大公司之一。公司是纽约证券交易所的上市公司，股票分红稳步增长，在11家同行业公司中位居榜首，遥遥领先。今天，史丹利已被世人公认为是优秀品质和卓越价值的代名词。

    史丹利百得产品丰富多样，广泛应用于工业、建筑和公众生活等各个领域；每年开发新产品100余种，并以优秀的设计和卓越的品质获得多项国际大奖。史丹利人不断追求高水平、高标准的敬业精神和勇于迎接挑战的执着创造了成功的奇迹。史丹利百得人相信只有坚持不懈地努力创新，才能保持公司的成功与发展。

随着业务发展，公司面向社会招聘如下人员加盟史丹利。