长沙招聘

A career in our new Digital Products Group practice will provide you with the opportunity to invest in new business models that leverage your knowledge to bring new solutions to the growing digital market. Digital Products Group identifies, develops, and commercialises technology-enabled solutions that deliver PwC value, knowledge, and experience to our clients. Each new solution focuses on data-driven platforms or other intellectual property-based solutions that leverage emerging technologies and new business models. Through the process of building new solutions, we foster a culture of innovation within PwC, extend brand relevance in the market, and generate new revenue.

As the Product Marketing Manager, you are required to have a strong intuition for what customers truly want. You will own the go-to-market strategy and ongoing adoption for a set of B2B digital products (i.e. SaaS or on-perm enterprise software). You’ll be part of the team of pioneers that will define our products in the market and be given the opportunity to help build the foundation of our growing product marketing function. If you’re an energetic, motivated, all-rounder who’s up to taking on the challenge of developing and growing some of the most innovative products in the market, we’d love to hear from you.

Responsibilities would include the following:

Marketing Planning and Execution:

• Collaborate with sales and product teams to support the development and execution of product marketing initiatives and campaigns;
• Partner with Sales and Sales Enablement regional and global teams to provide actionable competitive intelligence, sales tools, and consultative engagement;
• Collaborate with Regional marketing teams to lead local marketing campaigns and develop new programs to promote PwC’s suite of digital products;
• Responsible for developing and maintaining relevant product marketing contents to achieve pipeline targets and optimize ROI;
• Collaborate with Regional marketing teams to lead local marketing campaigns and develop new programs to promote PwC’s suite of digital products.

Product Go-to-market Strategy:

• Ownership for the go-to-market strategy, campaign planning, and execution for marketing campaigns;
• Work with product team to define and enhance product positioning, refine value proposition and messaging frameworks for our digital products across all markets and use cases;
• Produce high quality marketing assets including case studies, white papers, webinars, social media, landing pages, and video to deliver the right product story to the market;
• Deliver sales enablement materials, including sales deck, for right customer segments and share business value;
• Develop a deep understanding our product suite to create the perfect product fit for different types of customers.

The PwC China (including Mainland China, Hong Kong, Macau) does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of PwC China (including Mainland China, Hong Kong, Macau). PwC China (including Mainland China, Hong Kong, Macau) is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the local law.

普华永道 - 中国內地、中国香港及中国澳门
普华永道中国內地、中国香港及中国澳门成员机构根据各地适用的法律协作运营。整体而言，员工总数超过17,000人，其中包括超过600名合伙人。
   
无论客户身在何处，普华永道均能提供所需的专业意见。我们实务经验丰富、高素质的专业团队能聆听各种意见，帮助客户解决业务问题，发掘并把握机遇。我们的行业专业化有助于就客户关注的领域共创解决方案。

我们分布于以下城市：北京、上海、香港、沈阳、天津、大连、济南、青岛、郑州、西安、南京、合肥、苏州、武汉、成都、杭州、宁波、重庆、长沙、昆明、厦门、广州、深圳、澳门、海口。