长沙招聘

PURPOSE STATEMENT:

The Retail Environment Manager reports to the Customer Development Organisation – NCM and is responsible for developing and managing specific RE strategies and the 5P tactics for each of their retail environments they manage based on shopper and trade expertise. The RE Manager works closely with Consumer Marketing, Consumer Marketing and Customer Management to develop strategies and tactics and execute against the category, brand, channel and account strategies. The Retail Environment Manager plays an integral role in enhancing demand through Colgate's customers in a specific channel and in cost effective way.

The person mainly interacts with Consumer Marketing, Customer Management and Finance to ensure the strategy is cohesive with the Commercial and Financial goals of the company.

SCOPE:

Financial: Has responsibility to control RE trade spending

Staff:

Other: Responsible for training Customer Management Teams for execution & 5P Principles.

MAJOR RESPONSIBILITIES:

1. RE Go to Market Strategy: Must define the RE and how it is different to other REs. Must then define the GtM, SKUs, promotions and price strategy for this RE in co-ordination with Consumer Insights, Customer Marketing and Customer Management Teams.

2. Leading shopper insight development and application by channel: Develops specific shopper insights that enable the Customer Management Team to create the capability to win with the specific shoppers in each RE.

3. Objective setting, activity coordination, Channel spending and results tracking: Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Customer Management on time and accurately. Setting and tracking business and spending results and communicating to senior management.

4. Commercial Drive: Responsible for identifying and securing the support their RE requires to achieve undisputed share leadership.

PROBLEM SOLVING & DECISION MAKING:

Guidance received: National Customer Marketing Director, Channel Development Manager, Consumer Marketing and Customer Management

Complexity of analysis: Needs to understand Retail environment, Colgate CM5P Strategy, competitive trends and strategies, resources allocation analysis.

Impact of decisions: Delivers RE/Channel sales target and 5P goals.

Special environments/conditions: Based in Guangzhou (HQ) and able to frequent travel (50%) & work in the field.

MAJOR CONTACTS:

Internal: Sales Organization, Consumer Marketing and Fin.

External: Trade Customers, Third party service provider, e.g. Software vendors

EDUCATION AND /OR EXPERIENCE

Education: University Degree

Experience: 5+ years of business experience of which 5 years in consumer products and minimum 3 years

Field Sales management positions.

Channel Management experience is needed.

Special Knowledge: Computer literacy, good English language skills, Key Account/Distributor Management, CM5P

trained

Competencies: See China Sales Competencies and Career Tracks