长沙招聘

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Essential Duties and responsibilities:

• Plan and drive to work towards achieving company vision, objectives as well as divisional mission and strategies
• Work closely with Global and regional cross-functional team to ensure the success of assigned new product launch and Acute geo-expansion projects
• Ensure the best marketing mix (branding, positioning, pricing, training, launching) before the assigned new product go live
• Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities for the product
• Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives
• Develop and implement national promotional campaigns, materials and educational initiatives that are in line with brand strategies
• Work together with sales force, give clear market direction and guideline to sales team
• Develop critical relationships with national Key Opinion Leaders and other allied health care professionals.
• Collaborate with cross function teams, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment, GA team to develop the communication material and lobby experts for market access success
• Provide product knowledge to internal clients.
• Develop and monitor budgets and forecasts

Qualifications

• Bachelor Degree or above (MBA preferred)
• At least 3-4 years’ successful healthcare marketing (Ideally, prior experience in launching new products in healthcare industry)
• Open-minded, optimistic and think in a win-win way; Happy to collaborate with other team members and cross-functional colleagues
• Be able to work independently with initiatives to drive the business but also able to provide feedback to the management on the outcome or results
• Strong business acumen with ability to make decisions, set strategies and direction but also strong in following up on the execution part
• Proven track on leading/executing complex projects with a cross-functional team
• Ability to analyze market trends, identify customer issues, provide solutions or feedback for future product development.
• Excellent English skill, in both speaking and writing

百特国际有限公司提供肾科与医院关键产品的广泛组合，包括居家透析、急重症透析和中心透析产品；无菌静脉输液；输注系统与设备；肠外营养；生物外科产品与麻醉；以及药房自动化、软件和服务。公司凭借全球布局，以及其产品与服务的必需性，在提升新兴与发达国家市场医疗可及性方面发挥至关重要的作用。百特在全球的五万名员工，秉承公司在医疗创新领域的深厚积淀，持续推动未来的医疗创新，更好地满足患者的医疗需求。

Baxter International Inc. provides a broad portfolio of essential renal and hospital products, including home, acute and in-center dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; biosurgery products and anesthetics; and pharmacy automation, software and services. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter’s 50,000 employees worldwide are building upon the company’s rich heritage of medical breakthroughs to advance the next generation of healthcare innovations that enable patient care.