长沙招聘

SPECIFIC RESPONSIBILITIES

？  Develop long-term marketing plans for assigned product lines. Incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives.

？  Develop plans for introducing and discontinuing products in line with marketing groups’ long-range market objectives.

？  Prepare annual marketing plans for assigned products including market strategy, incentive promotions, sales forecast, projected market penetration, and budget estimates.

？  Develop short-term product marketing programs to obtain business in line with product sales forecasts and profit objectives.

？  Understand and provide market need info to NPD team, including situation, competitor, feature request, target price and other info on target product

？  Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences.

？  Manage product prices (including those of spare parts), terms of sale and discounts recognizing out objectives and our competition.

？  Provide Market Research with market demand projections to guide the preparation of forecasts. Work with the Plants to insure needed product supply.

？  Provide Advertising & Marcom Manager and Trade Marketing Manager with information to guide production of product literature and promotional activities.

？  Develop and present sales training programs for company sales representatives and distributor personnel seminars.

RELATIONSHIPS AND CONTACTS

Supervisory Relationships

？  Reports to Sr. Product Manager

Internal/External Business Relationships

？  Work closely with the plant to ensure timely launch and smooth delivery of products.

？  Discuss new products, materials and purchases products with sales and technical representatives from outside Kohler co.

？  Contact customers to obtain market information on product sales and market trends, Includes distributors, builders, consumers, architects, engineers, plumbing contractors, O.E.M. users and retail outlets.

？  Attend trade shows, exhibits, seminars and marketing conferences

Education and Experience Requirements

？  At least Bachelor’s degree or above

？  5 years of relevant product management experience

？  Preferred industry: kitchen & bath, electric appliance, tool, faucet

？  Resourceful

？  Good cross-functional experience

？  Passionate and patient

？  Strong commercial sense and analytical skill

？  Good sense of urgency

？  Acknowledge a satisfactory written & spoken English level

科勒公司创立于1873年，是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上，科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂，超过33,000名员工。在中国，科勒建立了9家工厂，并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要，科勒（中国）投资有限公司诚聘人员，公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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