TMKT manager-eCom
碧然德净水系统(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2021-01-08
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位类别:市场/营销/拓展经理
职位描述
Role and Responsibility:
1. Planning
? Annual Planning- To assist Sales Leaders & Trade Marketing Manager to formulate ABP’s (Annual Business Plan) OGST (from key issues identification, to key objectives/goals and strategy/tactic development.
? Product Portfolio Review: To rationalize power SKU by key platform.
? Define invoice pricing for different sub-channels.
? EDLP and HiLo platform strategy: Suggested retail pricing and promotion pricing balancing.
? N+2+2: Platform plans consolidation and synchronize with marketing plan; lead N+2+2 monthly meeting.
2. Tracking & Monitoring
? Validate sales proposal and calculate NSV and SD impact, approve promotion plan to support sales growth.
? To co-ordinate promotion mechanism conflict during 11/11 & 6/18.
? Monitor platform TS against budget.
? To assist sales leaders on tracking channel & platform P&L.
? To monitor market trend and competition landscape.
3. Cross-function & Resources Co-ordination
? Co-ordinate with product marketing and communication marketing on plans & resources.
4 Analytical
? Data Analysis and insight to drive & support eCom business planning & decision
? To collaborate with data team to develop insights on overall UV\ CTR\ ROI\ SD\ new users\CER dynamics.
Qualification:
Bachelor Degree
Good influencing and communication skill
Commercial experience or exposure in e-commerce
Good Computer Skill, especially on Microsoft Office (PPT, Excel, WORD)
职能类别:市场/营销/拓展经理
公司介绍
联系方式
- 公司地址:地址:span北京市丰台区西三环南路55号顺和国际财富中心3A-A区402