长沙招聘

Job Summary:

Prepares marketing communications and programs for various media channels, i.e., social media, print, web, etc. Communicates the company's competitive advantage using a wide range of advertising and communication media to promote the sale of products and services.

Principal Responsibilities:

• Plans, implements and develops new marketing ideas and communication projects and ensures content aligns with key messaging, fulfills strategic plans and reflects the organization's brand voice.
• Provides guidance to businesses in developing and executing communication programs and tactics, including product advertising.
• Prepares compelling, relevant, timely communication materials both internally and externally for products, services, business plans and management communications, etc. and ensures content is relevant to target audience.
• Determines and uses the most effective communication media to sell specific products or services.
• Leverages social media, web marketing, trade show activity and other marketing efforts.
• Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials.
• May analyzes data, sentiment and trends; makes proactive and strategic recommendations based on data.
• Other duties as assigned.

Job Level Specifications:

• Mastery knowledge of industry best practices and disciplines. Considered a subject matter expert within the organization and contributes to the development of new concepts, techniques and standards.
• Develops solutions to highly complex and uniquely challenging situations. Assignments require extensive evaluation of alternatives and variables. Expected to make improvements to policies and procedures.
• Works independently toward long-range goals and objectives. Assignments are often self-initiated using independent judgment and discretion. May act as informal team lead and/or coach less experienced team members.
• Serves as consultant to management and/or internal/external spokesperson for the organization on major initiatives related to policies, plans and long-range objectives.
• Actions may impact the organization and its reputation. Effects of erroneous decisions may be long-lasting, influence the future course of the organization and/or require the expenditure of extensive additional resources.

Work Experience:

• Typically 8+ years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

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