长沙招聘

职位信息： 

1、根据公司发展规划，制定品牌发展定位、发展规划、发展策略，制定、分解营销计划，

帮助终端门店提高销售业绩； 

2、组织和实施品牌推广计划，开展营销推进和评估等管控工作； 

3、制定品牌年度营销方案及营销实施方案，开展重点产品、标杆项目方案规模化复制、推

广； 

4、对营销活动进行跟踪、指导和监督，分析营销活动的成效； 

5、收集、分析和总结行业市场的竞争情报，提出应对策略及措施； 

6、VIP数据分析、关系维护及相关活动策划与执行，CRM统筹与管理； 

  

任职要求： 

1、本科以上学历，有3年以上服装品牌运营经验，熟悉品牌体系管理、整合营销和传播；

 

2、市场营销的深厚积累；丰富的公关活动策略经验；熟悉市场策划活动执行流程 

3、具深厚的时尚潮流触觉和敏锐度，洞察力强，能够透彻理解客户、市场与消费者的需求； 

4、较强的团队沟通能力，能够承受较大的工作强度和工作压力。 

  

安正时尚集团是一家集研发、生产、品牌管理于一体的大型现代化品牌企业。集团始终坚持和贯彻国际化的品牌经营理念，现已发展成为一家多品牌、集团化运作的知名时尚品牌企业。
 
目前集团拥有“JZ玖姿”、“IMM尹默”、“安正男装”、“MOISSAC摩萨克”、“FIONACHEN斐娜晨”五大品牌，近900家独立品牌专卖店和商场。产品畅销各地市场，集团业绩连续多年保持较快的增长速度，在国内服装业界和消费者中有良好口碑和强大的品牌号召力。
 
2010 年集团运营总部落户上海，坐拥近万平方现代时尚的办公环境。
 
2012年11月，集团公司全面启动海宁文化创意产业园项目，该项目占地面积约192.9亩，建筑面积约28万平方米，固定资产总投资11.6亿元。项目建成后，将成为集平台管理、研发设计、仓储物流、生产制造等功能为一体的综合性产业园区。
 
公司目前拥有员工近3000 名， 2014年零售额30亿。2015年，随着产业园的逐步投入使用，公司将进一步加大品牌建设力度，实现"集团品牌化，品牌集团化"，为中国服装产业转型升级和建设时尚品牌强国贡献自己的力量！
 
集团愿景
引领品质魅力生活的领先时尚产业集团。
安正时尚集团致力于打造充满乐趣、追求时尚、魅力无限的高品质生活方式，并时刻提醒安正人需要不停地努力去赢得并捍卫在时尚界的不可动摇的地位以及维护安正品牌的历史传承性，使其贯穿时尚发展史。
 
集团使命
创造全体员工物质与精神两方面的幸福快乐，为社会的发展和进步作出贡献。
通过关注全体员工的需求，为员工提供全方位周到的物质保障，促使员工在岗位上不懈努力，更高效更愉悦地工作，从工作中感受到乐趣、实现自我的幸福快乐；通过全体员工的付出，不断推动产业发展，为社会的发展和进步做出贡献。
 
核心价值观
诚信、担当、合作、高效、创新、共赢
 
Anzheng Fashion Group is a large and modern business focusing on R&D, production and brand management of garment. With consistent internationalized brand management, the group has been developed into a reputed fashion group with multiple brands and uniform operation.
Five brands, including JZ, IMM, ANZHENG, MOISSAC and FIONACHEN, have been developed by the group with approx. 900 brand stores and shops operated throughout the country. The good market the products enjoyed sees a continuous and rapid growth in the sales of the Group, and the Group has been enjoying a good reputation and impressive influence in domestic fashion industry and among customers in China.
 
In 2010, the Group was headquartered in Shanghai with a fashionable office covering an area of approx. 10,000 m2.
The cultural creative industrial park project was launched by the Group in Nov. 2012. A total investment of RMB 1.16 billion was made to the fixed assets of the project covering an area of 192.9 mu and gross floor area of 280,000 m2. The project will be developed into an integrated industrial park combining platform management, R&D, warehousing, logistics and production of garment after its completion.
 
At present, the Group has about 3,000 employees, the sales of the Group in 2014 hit RMB 3 billion. The operation of the industrial park in 2015 will allow the company to make greater commitment to the brand construction and development of "a brand group and a group brand", making our contributions to the transformation of upgrade of China's garment industry and construction of a kingdom of fashion brand.
 
Group Vision
To become a Group that creates a quality life and leads in the fashion industry.
Anzheng Fashion Group aims at creating a high-grade lifestyle that is full of fun, fond of fashion, and attractive.At the same time, it constantly reminds Anzheng employees to make efforts in safeguarding its unshakable position in fashion industry and maintain the historical continuity of Anzheng brand so that its fashion development history may be passed down generations after generations.
 
Group Mission
Create the happiness for material and spirit of all employees, and make contribution to the development and progress of the society.
By paying attention to the needs of all employees, providing employees with a full range of material security, make employees work hard, more efficient and more pleasant to work, feel the fun from work, achieve self happiness; through all staff’s effort , promote industrial development, and make contribution to the development and progress of the society.
 
Group values:
Integrity, Responsibility, Cooperation, Efficiency, Innovation, and Win-win