长沙招聘

Where you are in the organization?

This role will report directly to the Head of Business Transformation and be part of the advanced analytics team. He/she will play a pivotal role in two strategic pillars to drive Levi’s China long term growth plan – Consumer Obsession and E-com Acceleration. He/she will be responsible for driving data-driven business decisions by generating insights and foresights through advanced analytics.

Internal stakeholders:

· E-com business team

· CRM/Omni team

· Marketing team

· China/global data science/AI team

· China senior management team

External stakeholders:

· Analytics partners

What are you doing at Levi’s?

This role offers a wide variety of projects including E-com business driver analysis, price & promotion simulation analysis for scenario planning of key commercial moments, persona analysis for marketing campaigns, consumer segmentation for key campaign engagement plan, CRM member analysis to create member life-time value, etc.

Primary responsibilities include:

？ Consumer analytics and insights

o Generate consumer insights based on data analytics using statistic modeling

o Support CRM/Omni team and marketing team to create personalized consumer engagement plan and experience based on consumer insights

o Conduct personal analysis and develop Purchase Probability Prediction Model through consumer tagging, segmentation, and targeting

o Enrich consumer profile through data calibration with external big data (incl. transactional, behavioral, and media data)

o Conduct consumer life-time value analysis to predict future purchasing behaviors and value contribution by consume segmentation and lifecycle

o Develop a holistic consumer data strategy roadmap to fulfil seamless end-to-end consumer engagement and value creation

？ E-com/digital business analytics

o Conduct business driver analysis for E-com, esp. Tmall platform to identify opportunities for both daily operation and big commercial moments

o Develop and maintain a price & promotion simulation model to predict E-com traffic and sales for key commercial moments and mitigate risks through scenario planning

？ CRM/Omni analytics

o Conduct CRM member analysis and regular performance reporting

o Conduct Omni channel performance analysis and diagnosis to provide business recommendations

How you are expected to work at Levi’s?

· As a senior manager of consumer and digital analytics, you must be a passionate learner and innovative problem solver with excellent expertise in the field of digital & consumer analytics, an effective collaborator and impactful influencer to with other teams and influence the business decisions to the highest level.

· Individual contributor with support from internal data science team and external analytics partners

· Manager business partner relationships, and ensure the value and use of SMART (specific, measurable, achievable, relevant, and time-bound) digital data and data-based insights

· Support business teams with regular & ad-hoc reporting and in-depth analysis, provide recommendations to grow business

· Hands-on experience developing insights from digital analytics. Detailed understanding of digital analytics across platforms. Ability to synthesize data from many sources into actionable insights

Desired qualifications:

· Bachelor’s degree in an analytics/quantitative field or equivalent working experience

· Knowledge of simulation & forecasting modelling and statistical testing methodology

· 10+ years’ experience with 5 years of experience with consumer and digital analytics, relevant experience in fashion retail or consulting firm preferred

· Deep knowledge of consumer tagging, segmentation, and targeting

· Deep knowledge of China E-com ecosystem, business pattern, and competitive dynamics

· Ability to translate business questions into analytics solutions and translate statistical output into business languages

· Ability to navigate and succeed in a matrix organization with advanced experience in communicating with senior managers and executives, and strong communication skills in presenting complex topics to stakeholders at various organizational levels

· Ability to manage time effectively, and manager multiple priorities in a challenging, fast-paced, dynamic business environment

拥有160多年悠久历史的LEVI STRAUSS & CO. (利惠公司)，于1853年在美国旧金山创立。公司设计、生产并销售男装、女装和童装，包括牛仔裤、休闲服饰、上班服装及相关配饰。160年后的今天，公司规模已经大幅扩展，遍及全球50多个国家。LEVI STRAUSS & CO.已成为全球最知名的服装品牌公司，在牛仔裤和休闲服饰市场中所向披靡，无出其右。公司拥有的著名品牌包括：Levi's ，Dockers 以及Levi's Ladies。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。