长沙招聘

<JOB DESCRIPTION>

1. Improve traffic and CVR with ROI on all consumer digital touchpoints by contents managements

2. Increase top of mind share score on brand equity,

3. Catch up new consumer insight for future business structure.

4. Improve global assets based on Chinese consumer behavior and insight

5. Content production plan,fulfill all touch points needs and increase consumer interests and CVR

< Key responsibilities>

• Develop content strategy in consumer perception according to brand strategy.

• Create local contests with agency based on cosusumer insight and brand perfonalility.

• Build up evaluation scheme and roll-out it every-month with ROI analysis, responsible for KPI

• Catch up competitors’ action and utilize to our action quickly during big promotion seasons

• Dig into consumer insight more deeply and share it to BD/brand teams.

• Cooperate to BC, retailer, platform, agency, DX division and so on to clarify their need

• Insert Chinse consumer insight into global assets throughout the cooperation to HQ BH.

• Report to communication manager, Including result, analysis, next plan

<REQUIRMENTS>

1. Experienced marketing communication in FMCG industry at least recent 3 years in china market or creative/AD agency

2. Experienced in content production management

3. Strong digital /advertising/EC marketing knowledg
4. Clear understanding of target consumer, channels/platforms.

5. Project management skills;

6. Great idea of creative and aesthetic and copy writing

7. Pay attention to detail and cooperative

8. Great understanding of EC and social media such as RED,Douying,wechat etc

日本资生堂是全球著名的化妆品集团，自进入中国市场以来始终为带给中国***更多美的享受而不懈努力。
资生堂（中国）投资有限公司是日本资生堂在中国的“跨国公司地区总部”，现因业务扩展，诚聘所述职位，欢迎您的加入。