CRM Executive- 客户关系管理专员-L'Oreal Paris
欧莱雅（中国）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2012-11-02
- 工作地点：上海
- 招聘人数：若干
- 职位类别：客户关系经理/主管
职位描述
CRM executive is expected to cover below specified job description under the supervision of CRM manager:
1) Fully dedicated to Cosmetics Store CRM program
- Ensure fundamentals of CRM program: POS infrastructure, data transfer and backend data management
- Shape and implement membership program basics: recruitment threshold, points accumulation and member benefits
- Formulate and execute yearly campaign and communication plan
- Monthly tracking of KPI achievement
- Points redemption project (yearly base)
- Call center supervision
-
2) Assist CRM manager on routine CRM program execution
- Monthly Activity Book update: including CRM activities description, counter display, materials distribution list, back-end communication plan
- CRM counter materials management: follow up design/production/internal order/bomming/, counter allocation and delivery status tracking)
- Filed sales communication: Guide and interact with field sales to strengthen activity implementation via emailing and phone communication
3) Ad hoc CRM campaign coordination
- Coordinate internally with marketing, trade marketing and training to aligned and implement campaign plan
- Follow up internal process to facilitate campaign execution
- Connect with CRM agency to ensure smooth, timely and error-free campaign delivery
4) Key Project execution- Counter CRM Redemption
- Assist CRM manager to follow counter CRM redemption program
- Provide assistance to redemption goods preparation including code transfer, internal order and logistics
- Closely monitor redemption daily report(answer rate, inventory, etc) to foresee any potential risk, quickly respond with solution
5) Internal Process management
- Responsible for product code transfer, internal order and logistics arrangement
- Creation of shopping card and follow up approval/GR, in line with budget plan financial phasing
6) Handling simple data analysis requests
- Coordinate data analysis request from MKT with CRM agency, help clarify the brief and align task schedule
- Pass call back survey request from MKT to CRM agency, manage task schedule
1) Fully dedicated to Cosmetics Store CRM program
- Ensure fundamentals of CRM program: POS infrastructure, data transfer and backend data management
- Shape and implement membership program basics: recruitment threshold, points accumulation and member benefits
- Formulate and execute yearly campaign and communication plan
- Monthly tracking of KPI achievement
- Points redemption project (yearly base)
- Call center supervision
-
2) Assist CRM manager on routine CRM program execution
- Monthly Activity Book update: including CRM activities description, counter display, materials distribution list, back-end communication plan
- CRM counter materials management: follow up design/production/internal order/bomming/, counter allocation and delivery status tracking)
- Filed sales communication: Guide and interact with field sales to strengthen activity implementation via emailing and phone communication
3) Ad hoc CRM campaign coordination
- Coordinate internally with marketing, trade marketing and training to aligned and implement campaign plan
- Follow up internal process to facilitate campaign execution
- Connect with CRM agency to ensure smooth, timely and error-free campaign delivery
4) Key Project execution- Counter CRM Redemption
- Assist CRM manager to follow counter CRM redemption program
- Provide assistance to redemption goods preparation including code transfer, internal order and logistics
- Closely monitor redemption daily report(answer rate, inventory, etc) to foresee any potential risk, quickly respond with solution
5) Internal Process management
- Responsible for product code transfer, internal order and logistics arrangement
- Creation of shopping card and follow up approval/GR, in line with budget plan financial phasing
6) Handling simple data analysis requests
- Coordinate data analysis request from MKT with CRM agency, help clarify the brief and align task schedule
- Pass call back survey request from MKT to CRM agency, manage task schedule
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email：shailyn.wang@loreal.com
- 公司地址：湖北省宜昌市西陵经济开发区西湖路18号 (邮编：204000)