CRM Manager-Vichy
欧莱雅(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-11-02
- 工作地点:上海
- 招聘人数:若干
- 职位类别:客户关系经理/主管
职位描述
CRM Planning
- Plan the annual CRM strategy and plan;
- Plan the annual CRM budget and phasing;
- Plan and execute the CRM campaigns and communication to clients;
- Set annual CRM target and club target.
Campaign Management
- Analyze the customer profile before campaign;
- Segment the customer and set campaign KPI target;
- Coordinate different MKT and Sales functions to execute the campaign delivery;
- Track the campaign result and make campaign report.
VIP Club Maintenance
- Design and produce the club communication tools with the help of agency;
- Plan and execute the club gift redemption program ;
- Launch VIP gathering and help to launch beauty class;
- Design and deliver the VIP magazine to customer with the help of agency;
- Monitor the call center status daily;
- Deal with the call center request and clients complain;
- Sourcing and negotiate co-marketing project with other brands.
Database Maintenance
- Plan the annual CRM strategy and plan;
- Plan the annual CRM budget and phasing;
- Plan and execute the CRM campaigns and communication to clients;
- Set annual CRM target and club target.
Campaign Management
- Analyze the customer profile before campaign;
- Segment the customer and set campaign KPI target;
- Coordinate different MKT and Sales functions to execute the campaign delivery;
- Track the campaign result and make campaign report.
VIP Club Maintenance
- Design and produce the club communication tools with the help of agency;
- Plan and execute the club gift redemption program ;
- Launch VIP gathering and help to launch beauty class;
- Design and deliver the VIP magazine to customer with the help of agency;
- Monitor the call center status daily;
- Deal with the call center request and clients complain;
- Sourcing and negotiate co-marketing project with other brands.
Database Maintenance
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团,是全球***的化妆品集团。于1997年进入中国市场,经过19年快速、稳健、持续的增长,欧莱雅已成为中国化妆品市场的翘楚,并在多个细分市场位居***,包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海,有超过4400名员工。目前在中国拥有一个研发和创新中心,一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团,是全球***的化妆品集团。于1997年进入中国市场,经过19年快速、稳健、持续的增长,欧莱雅已成为中国化妆品市场的翘楚,并在多个细分市场位居***,包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海,有超过4400名员工。目前在中国拥有一个研发和创新中心,一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email:shailyn.wang@loreal.com
- 公司地址:湖北省宜昌市西陵经济开发区西湖路18号 (邮编:204000)