Digital Executive-L'Oreal Paris
欧莱雅(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-11-02
- 工作地点:上海
- 招聘人数:若干
- 职位类别:市场/营销/拓展专员
职位描述
Key job accountabilities
-To increase the brand's online (or multi-channel) turnover, implement the distance-selling strategy for a given clientele and ensure the brand's growth in the e-business market (multi-channel).
-Help build and implement the brand's CRM strategy (marketing plan, etc.)
-Establish sales targets for the various customer segments
-Draw up the multi-channel marketing plan and product offers by segment
-Compile management charts and analyze results
-Create new online offers
-Provide business intelligence
-Optimize ROI from any actions taken
-Define sales forecasts
Technical & Professional competencies required
-In-depth sensitivity to L'Oreal's métier (see general competencies in MAP)
-In-depth knowledge of products and brands
-E-business expertise
-Expertise in interactive marketing and CRM
-Excellent knowledge of online consumer behaviors
-Mastery of the competition, market trends and consumers
-Fluent Chinese and English
-To increase the brand's online (or multi-channel) turnover, implement the distance-selling strategy for a given clientele and ensure the brand's growth in the e-business market (multi-channel).
-Help build and implement the brand's CRM strategy (marketing plan, etc.)
-Establish sales targets for the various customer segments
-Draw up the multi-channel marketing plan and product offers by segment
-Compile management charts and analyze results
-Create new online offers
-Provide business intelligence
-Optimize ROI from any actions taken
-Define sales forecasts
Technical & Professional competencies required
-In-depth sensitivity to L'Oreal's métier (see general competencies in MAP)
-In-depth knowledge of products and brands
-E-business expertise
-Expertise in interactive marketing and CRM
-Excellent knowledge of online consumer behaviors
-Mastery of the competition, market trends and consumers
-Fluent Chinese and English
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团,是全球***的化妆品集团。于1997年进入中国市场,经过19年快速、稳健、持续的增长,欧莱雅已成为中国化妆品市场的翘楚,并在多个细分市场位居***,包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海,有超过4400名员工。目前在中国拥有一个研发和创新中心,一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团,是全球***的化妆品集团。于1997年进入中国市场,经过19年快速、稳健、持续的增长,欧莱雅已成为中国化妆品市场的翘楚,并在多个细分市场位居***,包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海,有超过4400名员工。目前在中国拥有一个研发和创新中心,一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email:shailyn.wang@loreal.com
- 公司地址:湖北省宜昌市西陵经济开发区西湖路18号 (邮编:204000)