长沙招聘

The Digital Director will be in charge of overall management of digital marketing for L'Oreal China, aligning with each of the divisions and brands. The role will be responsible for providing digital innovations to the company and driving integrated marketing communication via digital channels. The position reports directly to the country Chief Marketing Officer.
KEY JOB ACCOUNTABLITIES
In charge of the Digital Marketing Strategy, including definition and implementation of the digital vision and strategy for each division and brand
Digital innovation: incubating ideas for digital marketing and working with brands to deploy
Digital content development: identifying resources for digital content development including Creative, Entertainment, etc.
Analyze and define ideas at the right cost for the right brand
Define KPI's and on-going tracking results to measure business efficiency of digital actions
Select and manage proper external partners and agencies
Benchmark and follow up of competitive digital initiatives
Ensure online reputation of brands in coordination with local communication teams
Train management committee and corporate marketing team on digital strategy, and deploy to brand marketing teams
Lead and develop the local digital community

KEY PERFORMANCE INDICATORS
Rich marketing experience and digital marketing/integrated marketing communication planning experience
Brand equity knowledge and understanding of brands' consumer profiles
Expertise of online consumer behavior
Understand and translate into clear specifications the needs / expectations from brands
Creative ability to propose and implement new ideas to build competitive advantage
Respect of project timeframes
Ensure good communication between the different partners
REQUIREMENTS
Excellent business understanding
Consumer focused
Marketing sensitivity
Previous project management developing integrated marketing communications
Minimum 8 years experiences in marketing/brand building

关于欧莱雅集团与欧莱雅中国
 
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
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