Marcom Mgr-Campaign Mgmt
科勒(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2021-01-12
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:50-60万/年
- 职位类别:市场/营销/拓展经理
职位描述
Job Description:
The campaign manager will work closely with marcom function members, digital marketing team, creative/copy team, trademarketing team and product team and will be responsible for the planning and execution of integrated marketing campaigns for the brand.
This role will support the project team to align against campaign objectives. This role will support the briefing and delivery of an overarching campaign plan, including theme/USP/statement, creative assets planning and generation, media planning and buying, content planning, audiences activation and audience journey – all aimed at supporting the delivery of business and brand objectives.
Key responsibilities
? Delivery of integrated marketing campaigns across all customer touchpoints
? Manager timelines for briefing and deliverables.
? Support deliver all campaign assets and media plans across TV, Sponsorships, partnerships, OOH and social media.
? Development of close relationship with internal stakeholders/departments enabling the delivery of business objectives through marketing strategy
? Build a strong relationship with internal and external agencies and partners, setting campaign direction and KPI measures.
? Ensure all channel creative is delivering against campaign guidelines
? Reporting – Post campaign analysis and suggests optimization for future
? Continuously develop media, creative, digital and event marketing knowledge
Requirement:
? Experience in marketing, including delivery of integrated campaigns
? Strong written and verbal communication skills
? Ability to use a range of communication style and methods to engage audiences of different types and levels.
? Understanding of marketing objectives and how to translate these into marketing briefs and plan
? Experience of working within a large organization
Skills
? Good technical marketing skills
? Good brief writing skills that cover full channels
? Able to manage multiple tasks and timelines
? Influences of others to deliver
? Self-sufficiency, proactiveness and keen to deliver innovative across channel solutions
? Great attention to detail
? Customer focused
? Team player
? Passion to learn and develop
职能类别:市场/营销/拓展经理
公司介绍
微信关注“科勒KOHLER微招聘”获得科勒最新招聘信息。
联系方式
- Email:nanchang@kohler.com.cn
- 公司地址:江干区环站东路777号东站西子国际B座509-510室
- 电话:15201917582