长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场/营销/拓展经理招聘

Marcom Mgr-Campaign Mgmt

科勒(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2021-01-12
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 职位月薪:50-60万/年
  • 职位类别:市场/营销/拓展经理

职位描述

Job Description:

The campaign manager will work closely with marcom function members, digital marketing team, creative/copy team, trademarketing team and product team and will be responsible for the planning and execution of integrated marketing campaigns for the brand.

This role will support the project team to align against campaign objectives. This role will support the briefing and delivery of an overarching campaign plan, including theme/USP/statement,  creative assets planning and generation, media planning and buying, content planning, audiences activation and audience journey – all aimed at supporting the delivery of business and brand objectives.

Key responsibilities

  Delivery of integrated marketing campaigns across all customer touchpoints

  Manager timelines for briefing and deliverables.

  Support deliver all campaign assets and media plans across TV, Sponsorships, partnerships, OOH and social media.

  Development of close relationship with internal stakeholders/departments enabling the delivery of business objectives through marketing strategy

  Build a strong relationship with internal and external agencies and partners, setting campaign direction and KPI measures.

  Ensure all channel creative is delivering against campaign guidelines

  Reporting – Post campaign analysis and suggests optimization for future

  Continuously develop media, creative, digital and event marketing knowledge

Requirement:

  Experience in marketing, including delivery of integrated campaigns

  Strong written and verbal communication skills

  Ability to use a range of communication style and methods to engage audiences of different types and levels.

  Understanding of marketing objectives and how to translate these into marketing briefs and plan

  Experience of working within a large organization

Skills

  Good technical marketing skills

  Good brief writing skills that cover full channels

  Able to manage multiple tasks and timelines

  Influences of others to deliver

  Self-sufficiency, proactiveness and keen to deliver innovative across channel solutions

  Great attention to detail

  Customer focused

  Team player

  Passion to learn and develop


公司介绍

科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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联系方式

  • Email:nanchang@kohler.com.cn
  • 公司地址:江干区环站东路777号东站西子国际B座509-510室
  • 电话:15201917582