长沙招聘

Responsibilities

    

EC content marketing, assets, digital management:

    

-Responsible for content creation from quantity and quality perspective to build online brand awareness and consumer experience

    

-Responsible for content creation cross all channels, especially inside Tmall, including articles, short videos, KOL live streaming

    

-Responsible for Tmall paid media, make paid media more effective, improve paid media KPI(CPC ROI etc)

    

-Responsible for local product and model shooting through working with shooting agencies

    

    

EC performance marketing:

    

-Daily tracking performance for different platforms, evaluate ROI

    

-Search Engine Optimization/Management efforts to drive online visibility

    

-Analysis campaign result, KPIs, learnings for future optimization    

    

-Data Bank / Strategy Centre: Closely work with agency/ E-commerce operation/brand marketing team to utilize Ali data tool to improve targeting/retargeting communication

    

-Deep dive in AIPL, FAST, GROW and explore new opportunities on products, consumer

    

    

EC marketing cross function

    

-Closely work with brand marketing team to launch mega campaign in E-commerce platform

    

-Co work with brand marketing and E-commerce operation team to implement E-commerce platform campaign strive for the biggest exposure

    

-Support E-commerce manager to explore more opportunities on stand-alone site and increase sales share

    

    

Requirements

    

-Bachelor degree above

    

-At least 3 year working experience in e-commerce or digital marketing

    

-Preferred FMCG, Fashion, Beauty, or Retail background

    

-Good digital marketing and eCommerce experiences

    

-Strong communication skills

    

-Fluency in spoken and written in EN

    

-Excellent Micro-soft skill esp. in OUTLOOK, EXCEL and PPT

    

-Detail oriented

    

-Down-to-earth attitude

    

-Being able to handle conflict and challenge

    

-A self-starter who is prepared to work in a high-volume and fast environment with cross-functional team

Established in 1981 by the Marciano brothers in California, GUESS is now one of the world’s leading lifestyle brands of apparel and accessories including GUESS, GUESS by Marciano, GUESS Accessories, GUESS Kids, etc. Started from the 3-zip Marilyn jeans, GUESS has become a symbol of a young, sexy and adventurous lifestyle brand with a full range of apparel, denim, handbags, watches, footwear, accessories and other consumer products. GUESS currently has over 1,200 retail stores in over 80 countries including US, UK, Canada, France, Italy, Singapore, South Korea and China.

GUESS is a fast growing international lifestyle brand. With strong presence in North America and Europe, China is the target market for business growth in Asia. The first GUESS flagship store in China was opened in Shanghai in April 2007. Today, GUESS has about 180 stores in China including directly owned and operated retail stores and franchised stores. To cope with future expansion plan in China, the company is seeking for qualified, energetic and dynamic individuals to build up a winning team to support the growing business.




由Marciano兄弟创立的GUESS于1981年在美国加州诞生, 至今已成为全球最受欢迎的品牌之一, 旗下包括了GUESS, GUESS by Marciano, GUESS Accessories, GUESS Kids等. 以最初的3-zip Marilyn jeans, 到现在GUESS已经成为一个主导时尚生活的品牌代表着年轻, 性感及富冒险精神, 产品包括男女服装, 童装, 牛仔裤, 手袋, 手表. 鞋履, 精品配饰等. 在美国, 英国, 加拿大, 法国, 意大利, 新加坡, 韩国, 中国等超过80个国家拥有1200多家GUESS零售店.


作为一个发展迅速的国际时尚品牌,GUESS在北美和欧洲拥有庞大的版图,已经将中国定为着力发展的又一市场. 2007年4月,GUESS正式登陆中国在上海开设***家旗舰店. 至今GUESS在中国已开设约180多家专卖店.GUESS将在组建管理团队,配合其在中国的业务发展.