长沙招聘

JOB TITLE Communications & Publicity Executive

REPORTING TO Assistant Communications & Publicity Manager

LOCATION Shanghai

JOB DESCRIPTION

To manage, develop & implement full integrated communications plan for Cartier Jewelry/ Accessories/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms

MAIN PURPOSE

Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Jewelry/ Accessories/Seasonal, across all media, including but not limited to Print, OOH, Digital, Social, ePR, garnering & implementing Press support.

To define, optimize and manage each given project budget across all communications touchpoints, including paid media, ePR, local content production & adaption.

Work closely with the HQ Communications & PR team, media agency, PR agency and/or social agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution.

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KEY RESPONSIBILITIES

？ Key responsibility 1 – Implement Media and Publicity strategies and action plans on given projects

- Follow up and implement on given projects across all Paid, Own, Earn platforms. Including but not limited to Print, OOH, Digital, Search and Social, ePR, Publicity.

- Liaise and validate all media plan and actions plans with HQ Communications team as well as media, PR /MCN agencies, social/digital agencies & creative agencies

- Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions

- Ensure quality and premium outputs in all campaign as per Cartier’s guidelines to maintain and enhance Cartier as the luxury reference

- Responsible for overseeing given project performance, results & KPIs

- Handle all purchase orders and invoice processing on the given projects

？ Key responsibility 2 – OOH Advertising Implementation and Operation

- Responsible for OOH advertising operation, including location validation, visual update, OOH quality maintenance, contract renew, payment follow-up, etc.

- Key contact for all Cartier OOH production houses & creative agency

- Key contact for all Landlord Marketing & Communication department on monthly Mall wechat/weibo post booking & content feeding and Mall OOH negotiation

- Monthly advertising calendar consolidation

？ Key responsibility 3 – Agency Management (on given projects)

- Manage day-to-day working relationship with media agency, creative agencies, PR agency, production house etc.

- Manage PR & Media agency briefings, media selection, campaigns KPI, work flow, third-party tracking and maintain a constructive relationship

？ Key responsibility 4 – Billing & Administrative Duties

- Handle vendor creation, purchase orders and invoice processing

- Working with the teams to ensure an updated record of media spending

- Prepare monthly YTD review and quarterly LE updates

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DIMENSION:

？ Headcount supervised: 0

？ Internal contacts:

？ Strong functional line of reporting with Assistant Communication & Publicity Manager

？ Work closely with Corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams

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历峰集团(RICHEMONT) MAISON的传统
作为世界上一些最负盛名的奢侈品的发源地，历峰集团(Richemont)的每一家Maison都独具特色，拥有各自的发展历史。在整个历峰(Richemont)集团，诚信和创新都受到尊重和保护。工艺和专业技术是至高无上的——二者都继承了过去几代历峰(Richemont)人沿袭下来的技能和知识，并与当代工艺技巧和技术融为一体。