长沙招聘

Mission of This Position:

A Brand Ambassador, representing leading international Scotch single malt brands. You will bring to life local marketing and trade initiatives to inspire, engage and win share of mind for the brand with its sales team, as well as distributors and consumers.

Key activities will include: conducting brand education sessions, building strong relevant relationships, and supporting brand activity and events.

Location:

This role will mostly be based in Guangzhou and reported to Shanghai HQ. A significant portion of the role will require time with customers to bring brand initiatives to life and may require a fair amount of evening or weekend work. Also, this role will require a lot of travel. Mostly around South part of China.

Reporting Lines:

The Brand Ambassador will report directly to a marketing contact in China market to ensure all brand market activations are implemented as required.

Key Relationships:

Regular liaison with the China Market

？ Marketing contact as day-to-day line manager

？ Sales team

？ Customers / Bartenders / Consumers

？ Media and key trade influencers

Key Responsibilities:

Brand Education & Mentoring

？ Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.

？ Execute a mentoring programme with key trade customers

？ Identify and conduct tastings/education for target groups of consumers / opinion leaders.

Working with the local sales and marketing teams, identify and target bars and liquor stores, for further development.

？ Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.

？ Convert target consumers and influencers to the brand through tasting and brand education.

？ Keep an on-going relationship with key flagship bars, outlets & whisky stores.

？ Represent the brand at key events.

？ Support the local team in the retail business where possible, with brand visibility, education and communication.

Brand Management/Insight

？ Support implementation, tracking and evaluation of planned promotional activity in the trade.

？ Propose, present and trial new brand initiatives, either international best practice or locally-developed.

？ Provision of market intelligence, investigating, analysing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers.

？ Highlight and promote the brand activities to relevant media/press contacts.

？ Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

Social Networking

？ Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Candidate Profile:

？ A University Degree, preferably in Business, Marketing or Languages.

？ A self-confident, outgoing individual who actively enjoys building strong relationships.

？ A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.

？ Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.

？ A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.

？ A responsible attitude and approach towards alcohol.

？ Experience of living or studying abroad is preferred.

？ An interest in whisky.

关于保乐力加
保乐力加在全球烈酒和葡萄酒行业排名第二，2020财年合并销售额为84.48亿欧元。自1975年由Pernod和Ricard两家公司合并成立以来，集团通过快速有机增长和收购保持长期而稳定的发展，其中包括2001年收购施格兰部分业务，2005年收购联合多美，以及2008年收购Vin & Sprit。保乐力加拥有全球排名前100的烈酒品牌中的16大品牌，以及众多享誉世界的品牌，覆盖了丰富的产品门类，主要核心品牌包括：绝对伏特加（伏特加）、力加（茴香酒）、百龄坛、芝华士、皇家礼炮和格兰威特（苏格兰威士忌）、尊美醇（爱尔兰威士忌）、马爹利（干邑）、哈瓦纳俱乐部（朗姆）、必富达（金酒）、马利宝（力娇酒）、玛姆和美丽时光（香槟）以及杰卡斯、博岚歌、帝国田园和金舞（葡萄酒）等。保乐力加的品牌遍布全球160多个市场，并在73个市场拥有自己的销售团队。

保乐力加倡导的分权管理模式使全球19,000名员工都是集团“创享欢聚”愿景的代言人。正如集团在2018年实施的“转型驱动加速”三年战略中所强调的，保乐力加的战略重心是对所有利益相关方的长期收益增长进行投资，并坚持三大核心价值观，即：创业精神、相互信任以及道德感。此外，保乐力加还隆重推出了《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，积极倡导“好时光，好地方”。为了表彰保乐力加对可持续发展和理性消费的长期承诺，Ecovadis授予集团黄金评级，Vigeo Eiris则在饮料业评比中将集团排在***。保乐力加也位列为联合国全球契约领袖公司（Global Compact LEAD）。保乐力加在纽约泛欧证券交易所（Euronext）上市（股票代码：RI; 证券号：FR0000120693)，且是法国巴黎CAC 40指数的成员。

关于保乐力加中国
在中国，保乐力加是进口酒类国际集团中的翘楚。早在二十多年前，一些主要品牌如芝华士、马爹利、皇家礼炮就已进入中国市场，并逐步成长为中国进口烈酒市场的代表品牌。近几年对联合多美和Vin & Sprit的成功收购，进一步巩固了保乐力加在中国的地位。随着2005年百龄坛、玛姆、美丽时光、必富达、甘露和马利宝，2008年绝对伏特加以及2016年猴王47黑森林等品牌的加入，公司强大的产品组合得到不断丰富。

目前，保乐力加在中国拥有一家独资贸易公司 —— 保乐力加（中国）贸易有限公司，总部位于上海，分销网络覆盖全国，并在北京、广州、厦门、武汉等地设有分公司。

在集团业务和旗下核心品牌在中国市场迅猛发展的同时，也积极着眼于中国社会的可持续发展。不仅响应集团推出的《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，更积极倡导“好时光，好地方”。保乐力加为推动中国社会可持续发展所作的努力得到了社会各方以及业界的认可，并因此屡获殊荣。