长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙产品/品牌经理招聘

Brand Manager

上海米柯尼斯酒业有限公司

  • 公司规模:50-150人
  • 公司性质:合资(非欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-12-06
  • 工作地点:上海
  • 招聘人数:若干人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:1-1.5万/月
  • 职位类别:产品/品牌经理

职位描述

1. Product management

- To assist Marketing Manager in new products development/selection and assist to build up product ranges based on market demands and competition

- To align with Marketing Manager to identify products proposition with product classification, key selling points, channel penetration and pricing setting

- To develop and update product/brand PPT, technical sheet and communication tools

- To overview WSP, Trade catalogue design for both printing and E-version

- To work with wine educator and prepare brand and product training materials upon product arrival

- Be responsible for all relevant documents updates including: GOGs sheet, import list, supplier contact list, etc.

2. Brand management

- To prepare and implement with marketing manager quarterly promotion plan by aligning wineries visit schedules and sales team request (be responsible on wineries communication part)

- To prepare and analyze depletion quarterly on key brands

- To align with Marketing Manager for event & project preparation, execution, coordination and report back the on-site activities to wineries and update the A&P sheets

- To adapt brand related POSMs design and align with Marketing Manager to arrange production on leaflet, catalogue, awards, etc. for key brands in order to support sales

- To ensure a steady analysis of competitors strategies, products and market tendency

3. Daily support to sales team

- To insure a constant communication link between national team and brand team in order to understand the market, the competition, the sales team needs and be able to initiate new processes and tools.

- To answer team’s questions about brands/products

- To provide latest brand information and appropriated tools to the team

- To support sales team on major clients opening, promotion, event, POSMs, etc…

4. Events:

- To coordinate major national events and exhibitions fairs with trade marketing and sales team

- To support on exhibitions and wine fairs happening in China

- To participate to event theme concept creation by helping on the POSM expenses advises and feasibility.

5. Others

- Project based assignment and other work arranged by line manager

职能类别:产品/品牌经理

关键字:葡萄酒品牌管理

公司介绍

上海米柯尼斯酒业有限公司成立于2007年,隶属于恒达控股,是一家在中国市场颇具影响力的进口葡萄酒企业,总部位于上海,并在北京、广州、成都等各大城市建立了分支机构。公司独家代理来自超过10个国家600余款精品葡萄酒,并将产品销往各大卖场、精品超市、星级酒店、线上网店、经销商和私人客户。米柯尼斯致力于将优质的进口佳酿带给中国消费者,并通过各类培训和市场活动支持我们的客户,持续拓展在各渠道的经营发展,不断发展壮大。

上海总公司:上海市普陀区长寿路285号恒达大厦13楼EFGH座
北京分公司:北京市朝阳区朝阳北路199号摩码大厦1202室
广州办事处:广州市天河区华庭路4号富力天河商务大厦705室

联系方式

  • 公司地址:朝阳北路199号摩码大厦1202室