Brand Manager
上海米柯尼斯酒业有限公司
- 公司规模:50-150人
- 公司性质:合资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2020-12-06
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1-1.5万/月
- 职位类别:产品/品牌经理
职位描述
1. Product management
- To assist Marketing Manager in new products development/selection and assist to build up product ranges based on market demands and competition
- To align with Marketing Manager to identify products proposition with product classification, key selling points, channel penetration and pricing setting
- To develop and update product/brand PPT, technical sheet and communication tools
- To overview WSP, Trade catalogue design for both printing and E-version
- To work with wine educator and prepare brand and product training materials upon product arrival
- Be responsible for all relevant documents updates including: GOGs sheet, import list, supplier contact list, etc.
2. Brand management
- To prepare and implement with marketing manager quarterly promotion plan by aligning wineries visit schedules and sales team request (be responsible on wineries communication part)
- To prepare and analyze depletion quarterly on key brands
- To align with Marketing Manager for event & project preparation, execution, coordination and report back the on-site activities to wineries and update the A&P sheets
- To adapt brand related POSMs design and align with Marketing Manager to arrange production on leaflet, catalogue, awards, etc. for key brands in order to support sales
- To ensure a steady analysis of competitors strategies, products and market tendency
3. Daily support to sales team
- To insure a constant communication link between national team and brand team in order to understand the market, the competition, the sales team needs and be able to initiate new processes and tools.
- To answer team’s questions about brands/products
- To provide latest brand information and appropriated tools to the team
- To support sales team on major clients opening, promotion, event, POSMs, etc…
4. Events:
- To coordinate major national events and exhibitions fairs with trade marketing and sales team
- To support on exhibitions and wine fairs happening in China
- To participate to event theme concept creation by helping on the POSM expenses advises and feasibility.
5. Others
- Project based assignment and other work arranged by line manager
公司介绍
上海总公司:上海市普陀区长寿路285号恒达大厦13楼EFGH座
北京分公司:北京市朝阳区朝阳北路199号摩码大厦1202室
广州办事处:广州市天河区华庭路4号富力天河商务大厦705室
联系方式
- 公司地址:朝阳北路199号摩码大厦1202室